Inventory of the niche overseas social media platforms that have recently become popular
As the post-epidemic and the Internet age are intertwined, the competition among giant social media platforms is changing, and people's demand for social media platforms is also changing with each passing day, and people are turning to explore newer social methods or new forms of social networks.
Recently, apart from the French social media platform BeReal, which has created a wave of "real social" around the world, what other niche overseas social media platforms are gradually becoming popular? Today, I will take stock of these "popular" social media platforms for everyone, and help overseas brands understand which social media platforms are loved by users today, and seize the emerging new battlefield of social media marketing competition.
Mastodon
Today's hottest must be this semi-decentralized social network - Mastodon. According to a post on the Mastodon Twitter homepage, the number of active users on the platform has increased dramatically recently. As of November 20, the number of monthly active users on the platform has exceeded 2 million, a monthly increase of up to 300%.
Mastodon is translated as Mammoth in Chinese, and its use method is similar to Twitter, Weibo and other microblog social networks. You can post toots posts (which can be called "toots"), follow other users and brands, like and forward toots posts . In addition to publishing text, toots also supports non-plain text content, such as emoji, pictures, videos, animations, polls, etc. As a semi-decentralized social network, Mastodon is not subject to the monopoly control of any entity (companies and individuals).
Recently, we have also seen the emergence of some official brand accounts of Mastodon, such as Google Search Liaison official account @searchliaison@mastodon.social. The account registered for a Mastodon account on November 5, and has published 5 toots, the latest of which is to introduce Google's latest search ranking rules.
CounterSocial
Founded in 2017, this social platform, CounterSocial is a social media developed using Mastodon open source code. An important reason why the platform is popular is its maintenance of a safe network environment. It not only adopts a zero-tolerance policy for content such as black fans, zombie fans, wrong information, and harassment, but also focuses on strengthening the privacy and data security of the platform itself.
On this platform we can create private or public networks to socialize with other users. Now the platform has both web and mobile terminals (downloadable from Apple and Google app stores). In addition, we also see that the CounterSocial web page will open more functions in the future, and the custom attributes are obvious. You can freely set the topics you are interested in, choose the page display columns, etc.
Hive
Hive, another social media platform that we cannot ignore, will have 1 million registered users recently, and its downloads in the Apple App Store have broken into the Top 20 in the United States.
The platform was founded in 2019 by Kassandra Pop, who was 22 years old at the time, and its main users are Generation Z people. The social media platform integrates the concepts and functions of mainstream social media such as Instagram, Twitter, and MySpace, making it easy for users to get started and become addicted. Hive users can not only publish content and interact with it (like, comment, forward, add hashtags, etc.), enter many communities with themes of hobbies to socialize, but also add music to their account profile pages.
Currently, the algorithm mode of Hive is mainly based on the time order of posting. For brands, the platform has not yet opened the advertising promotion function, and users can open more platform functions by paying a fee of US$0.99-US$1.99.
Cohost
As an ad-free social platform, Cohost is still in beta testing. The first round of testing will be launched in February 2022, and it will only be conducted among selected users. The post display method and algorithm of this social platform are relatively primitive, somewhat similar to the previous blog sites. There is no word limit for posts, and one homepage can also be used by multiple users, but now users can only use the web page. We can continue to pay attention to the follow-up development of this social media platform.
epilogue
The waves behind the Yangtze River push the waves ahead, and TikTok, the next mainstream social media popular all over the world, may be about to appear. We can seize the opportunity by paying attention to more emerging overseas social media platforms, understand the usage trends of current users, and use our advanced overseas social media operation skills to obtain more overseas opportunities.
If you are also interested in the marketing operations of other social media platforms, please leave your contact information, and we will arrange someone to communicate with you.