3 Keys to Maximize the Marketing Effect of Overseas Celebrities: Form, Content and Data

In yesterday’s article, we introduced TikTok’s newly released Top 50 annual influencers on the platform. In this official list, we can see that the influencers currently attracting users' attention involve many aspects such as lifestyle, food, dance, creativity, etc., and the magnitude of fans among the influencers is also very different.

Then, after the brand has found the target influencer, how can it deliver a clearer and more accurate marketing goal to the influencer, and how can the "brand + influencer" achieve the effect of "1+1>2"?

As the main platform for influencer marketing, Instagram recently interviewed influencers on the platform who have successfully cooperated with brands for many times, and summarized the following points from the interviews that can stimulate the inspiration, efficiency and maximize the influence of influencers. Key Takeaways for Marketing Effectiveness.

01

Multi-pronged approach: using a combination of content formats

Luann Diez, an influencer from Mexico, shared that when cooperating with companies on brand advertising, she plans to reach the audience through multiple channels.

By publishing brand cooperation content in different content forms at the same time (of course, it should also be noted that the content should not be repeated in a single way, but needs to adapt to the content form and user browsing habits), the brand's celebrity cooperation content can broaden the reach of the audience and extend the content life cycle, and at the same time, it can also deepen users' impression of brand content under the promotion of various channels.

Today, Instagram’s main forms of cooperation content between brands and influencers include: Instagram feeds, stories and Reels videos.

At present, it has been connected to the official Instagram Reels API, which can support brands to release Reels videos in one stop in the background of the marketing cloud, and view and monitor various data of Reels videos at any time, helping brands to better manage Reels content that cooperates with influencers .

02

Resonate: Get Influencers to Share Their Stories

The basis for the cooperation between brands and influencers is to find the common ground between the two parties, and to stimulate the resonance of the fans of the influencers on the marketing content of the brand through the excavation of the common ground.

A great way for brands to do this is to let influencers tell their stories in collaborative content. This is because when brands choose influencers, they mostly choose people whose characteristics overlap with their target consumers.

In other words, celebrities are likely to be the typical target consumers of the brand. Therefore, brands can invite influencers to try products or services, and from the perspective of telling their own stories, let influencers speak real and meaningful speeches, so as to impress consumers similar to them.

03

Control the effect: grasp the influencer marketing effect at any time

Brands should fully trust influencers and cooperate on the basis of trust. But at the same time, in the promotion of celebrity marketing content and activities, brands cannot relax the monitoring of the effect.

Through the "monitoring" function of the marketing cloud, you can add the cooperating influencer's social account to your own monitoring list, so as to check or compare and view the influencer's fan growth, post interaction performance and other data during the cooperation period at any time.

Users can also set "push" reminders, and when the data reaches the reminder peak, they will receive a reminder message:

If your brand cooperates with multiple influencers in a marketing campaign, you can also use the newly launched "Marketing Campaign Analysis" function to add the exclusive hashtag of the brand marketing campaign to the analysis list to view the posts of related marketing campaigns , interaction, coverage, exposure and other core data.

epilogue

Consumers have established the first level of trust in the influencers they choose to follow, and brands can directly gain the blessing of this trust by cooperating with influencers in marketing, so as to achieve the effect of "breaking the circle" more easily. Especially for overseas brands, choosing local celebrities or celebrities in niche fields is an important means to open up a new market and reach precise groups of people.

If you are interested in celebrity marketing on various social media platforms, please leave your contact information, and we will arrange someone to communicate with you.