TikTok announced the annual TOP50 celebrities: building influence from these 5 major fields

At the end of the year, all major social media platforms have begun to summarize various annual data. Recently, TikTok took the lead in announcing its annual list of creators. This list includes 50 outstanding creators in 5 major fields. Through this list, TikTok hopes to convey to everyone the value and content trend of advocating and promoting growth on the platform.

For brands, mastering this list means mastering the creative trends and fans' minds on TikTok.

So we share it, hoping to help overseas brands grasp the latest TikTok influencer trends, and adjust their influencer marketing cooperation directions and strategies in a timely manner. (Reply to the keyword [TT Celebrity] in the background of the official account to download the complete list)

01

Changemakers: Influencers Driving Social Impact Through Short Films

TikTok's definition of "changemakers" is that they "represent something", they will "voice" for other groups, and they will educate followers, share culture and new voices.

Like @aurikatariina, she is a cleaning enthusiast. On TikTok, she posts short videos of charity cleaning for those who cannot afford to clean their own homes. In the video, she can solve all kinds of stains. At the same time, by cleaning up a clean and tidy environment, she can bring spiritual healing to those who are in depression, trouble and despair.

If a brand cooperates with such an influencer, it is more suitable to launch content that highlights brand values ​​and cares about users. For this type of influencer, people pay more attention to the social issues they care about, rather than products.

@alitasnim

@aurikatariina

@dylanmulvaney

@hunterprosper

@iben_ma

@lima

@mndiaye_97

@naomiheartsxo

@ohkairyn

@sciencewithana

02

Gourmet: Bringing Delicious Creators

The second largest category of content creators recommended by TikTok is "foodie". They are the ones who teach their followers on TikTok how to cook delicious food differently. And they also have one thing in common, they have added creativity to delicious cooking.

For example, @abir.sag from Lebanon is a celebrity who makes Middle Eastern food. In addition to showing the creative methods of Middle Eastern food through videos, she also goes deep into poor areas to make food for local children.

Cooperating with gourmet influencers is naturally the first choice for catering brands and food and beverage brands. At the same time, brands such as kitchen supplies can also be naturally embedded in the videos of such influencers.

@abir.sag

@bayashi.tiktok

@cookingwithshereen

@daenskitchen

@dimsthemeatguy

@himynameispriya

@mariandcandicee

@patriciocarvalho21

@samofrais

@sxmplyNi

03

Icon: Represents the leading trend

The creators who are hailed as Icons by TikTok represent the leading trends on the platform. They lead the trend of creation and culture for other TikTok users, and they are the objects that people are vying to imitate.

Such as Vietnamese dance and fashion celebrity @linhbarbie, she has attracted 18 million+ fans through avant-garde fashion outfits and dynamic dances.

Icon represents youth and popular culture, whether it is music, dance, clothing or lifestyle, it can lead a wave of trends. Therefore, Icon celebrities are suitable for cooperating with all types of brands, as long as they respect the influencers’ creative habits and have a high degree of overlap between the fan base and the brand’s target audience.

@artbydemarcusshawn

@drewafualo

@fabiola.baglieri

@fannita

@francis.bourgeois

@jimmyjan

@linhbarbie

@nicholas_flannery

@ox_zung

@sejsejlija

04

Innovator: Someone who pushes the boundaries of creativity

The uniqueness of such creators lies in the innovation of content forms and effects. They may involve different fields, but they have always been trying creative and novel things.

@youneszarou from Germany has nearly 50 million followers, and his TikTok videos continue to share the tips and techniques behind creative photography.

Creative celebrities are also suitable for cooperating with various brands. Products can be naturally exposed as plots or props in videos, and can also show audiences the hidden innovations of brands or products.

@adrianbliss

@carolineklidonas

@jarredjermaine

@justthenobodys

@shahirazlan

@thefashioncouple

@tra.dang.904

@vikabren.art

@youneszarou

@zono.sann

05

Original Creator: Regular visitor of ForYou News Feed

This type of influencer is usually a person who started from TikTok (different from the influencer who had a certain reputation before) and creates original content. TikTok’s ForYou information flow is more willing to recommend those who publish first-hand, original content on the platform, so they are also frequent visitors on the ForYou information flow.

This category includes @nianaguerrero who has tens of millions of fans at a young age. With his excellent dance moves and the taste for health and fashion life conveyed through dance, nianaguerrero even has many star fans.

In addition to her, there are also celebrities in various fields such as @poppycooks who started to share his experience as a Michelin chef on TikTok during the epidemic, and @meicrosoft who uses superb painting skills to paint on his face with beauty makeup.

Partnering with these ForYou feed regulars is the best option for brands looking for exposure. Their content is more likely to be recommended to the user's homepage, and the brand's cooperative content is more likely to be seen by more people.

@.janmahavan

@aidafi3

@arri.arii

@avemoves

@davidvooo

@icymahree

@microsoft

@nianaguerrero

@poppycooks

@prettyaxme

epilogue

The above are the TOP50 platform celebrities covering 5 major fields released by TikTok this year. (Reply to the keyword [TT Celebrity] in the background of the official account to download the complete list)

From this list of influencers, we can see that the influencers officially recommended by TikTok are not "the more fans, the better" that the public understands. Among them are top influencers with tens of millions of fans, and there are also hundreds of thousands of fans who have just gained fans. Waist Reds.

For today's TikTok, accounts and content that are original, creative, and humanistic are more concerned and respected by the platform.

The same is true for brands. If you want to carry out celebrity marketing on TikTok, you must abandon the traditional idea that the number of fans is a rigid requirement, and focus on exploring the spirit that the brand wants to convey or the products that the product wants to cover. An influencer who fits the crowd better.

Through an influencer database like FindIfluencer, you can quickly screen influencers in different regions, fan levels and fan activity, and you can also put target influencers in the comparison column for centralized comparison. If you are interested in TikTok influencer marketing, please leave your contact information, and we will arrange someone to communicate with you.