Self-media promotion strategy - an inventory of 8 typical live broadcast methods

Since the explosion of live e-commerce, it has been continuously updated and iterated. Today, freshness is very important.

Today, I have summarized 8 typical ways to play live e-commerce, and I hope to discuss with you what new ways to play live e-commerce that have yet to be discovered.

1. Live broadcast + Lianmai PK

Lianmai PK live broadcast originally originated from the show, and it is a way for anchors to interact with the anchor. If a merchant and the anchor successfully connect with each other, the anchor will seize the opportunity to introduce the product, and the anchor will call on fans to place an order. In this case, fans place orders mainly because of the anchor's call, not the product itself.

2. Live broadcast + talk show

Talk show is a new way of playing in China, a typical example is Luo Yonghao. As the "No. 1 person in the domestic talk show", since he entered Douyin, he has been able to produce a lot of jokes in the live broadcast room, and the many cooperations with Xiaoguo talk show actors have added to the talk show temperament of the live broadcast room.

3. Live + disco

The combination of disco dance and live broadcast starts with a group of beautiful girls. In the live broadcast, they no longer sell products, but show them in the form of singing and dancing. The live broadcast of disco is relaxed and novel.

4. Live broadcast + shout mic

This year's "T97 Coffee Flagship Store" has achieved success in the shout-out live broadcast. The magical shout-out of "Do you want to drink coffee" has caused the number of viewers in the "T97 Coffee Flagship Store" to skyrocket in a single day. The main reason is to make full use of the strategy of stimulating user emotions and prolonging user stay.

5. Live + Stories

Herborist’s palace-style drama live broadcast, with its exquisite costumes, superb acting skills, and clever combination of stories and products, through immersive story experience, subtly implants the brand concept of products, and each anchor has a personal design. Gained a large number of fans.

6. Live broadcast + street stall

To some extent, live streaming is like a big bazaar, where countless small and medium businesses operate their own small stalls.

Although there is no money to invest in streaming, the anchors have created many interesting and creative ways to attract customers by playing games and showing off their talents.

7. Live broadcast + lecture

Dong Yuhui, as the current "No. 1 Douyin Bringing Goods", moved the classroom to the live broadcast room, holding a small blackboard, and chatted from poetry to philosophy of life. Moreover, the product does not have much price advantage, and the anchor is not eager to introduce the product. This not only enhanced users' trust in the anchor, but also allowed "Oriental Selection" to gain a large number of fans in a short period of time.

8. Live broadcast + show

Catwalks are good at creating brand tonality and giving people a beautiful experience. "Luckin Coffee" created a live catwalk event on Double Eleven, playing new tricks and achieving a new high in sales.

The difference between live broadcast e-commerce is that it requires both e-commerce and content. The continuous iteration of live content gameplay, the greater value lies in the content advantages of the live broadcast room, so that the product is more likely to become a brand. The above are the typical 8 live broadcast e-commerce methods.

As live broadcast e-commerce becomes more and more mature, we need to continue to innovate in live broadcast mining and amplifying brand characteristics, so that live broadcast can play greater value in brand stories and user services.