How to carry out network integration and promotion of new products?

In marketing, we often involve product marketing, and Xiaoma Zhitu marketing consultants have always believed that product marketing is a key part of marketing. Product marketing is not just promotion, but the understanding and satisfaction of consumer needs. Doing it well can drive users to spontaneous word-of-mouth marketing, and the company's publicity investment can be saved.

In fact, today's competition among various industries is very fierce. If enterprises want to maintain their existing advantages, they need to continuously optimize existing products and develop new products. This is the survival strategy of every enterprise. There are countless competing products for every product. If a company’s products are always the same, it will soon be surpassed by other competing products, thus losing its market and competitiveness. However, companies with new products on the market often encounter such problems, such as lack of popularity of new products, few inquiries on the website, and traffic conversion rate. This article analyzes how to promote new products.

1. Find the value point of the product

As mentioned earlier, for product promotion, the most important thing is the product itself. Different products are suitable for different promotion methods. Therefore, enterprises need to clearly understand the value points of their products, and carry out targeted promotion on the Internet according to the value points of the products. Only in this way can better promotion effect be achieved.

2. Find the target consumer group of the product

No matter what industry you are in, enterprise product promotion is oriented to the target consumer group of the product. Therefore, if an enterprise wants to effectively promote products on the Internet, it must first understand what the target consumer groups of its products are and what characteristics they have. Only by knowing their audience clearly can companies carry out targeted product promotion, attract accurate traffic, and increase conversion rates.

3. Make a marketing plan

To carry out product network promotion, an enterprise must make a good plan. No matter what industry, no matter what purpose, external publicity and promotion must be planned in advance, so that there is no need to worry about problems in the process of operation. Therefore, before promoting products, enterprises must formulate appropriate promotion plans. The problems that may be encountered during the promotion process, how to avoid them, and how to solve them must be clearly stated in the plan. In this way, when an enterprise encounters a problem in the plan during product network promotion, it can easily solve the problem.

4. Choose marketing channels

Different product promotion methods are different, and the corresponding promotion channels will also be different. Therefore, after formulating the corresponding product network promotion methods, enterprises must choose suitable promotion channels for their products. The characteristics of consumer groups can be used to select, and suitable channels can also be selected according to the value points of products.

5. Large-scale advertising

Because most companies have little knowledge or distrust of Internet marketing, they are timid to promote products on the Internet, which is wrong. At present, all walks of life are aware of the importance of Internet marketing and have joined the ranks of Internet marketing. Therefore, a small amount of advertising on the Internet can not achieve much marketing effect. Enterprise products want to have a deep influence on the Internet. Therefore, it is necessary to increase the intensity of product network promotion.

Here is a brief introduction to the simple steps of new product promotion and listing. There are many ways to promote new products. The marketing consultant of Xiaoma Zhitu believes that the specific plan should be formulated in combination with the company's situation and the target group of the product. The range of so-called new products is also very wide, and different consumer groups have different positioning schemes, which cannot be generalized.

In addition, enterprises need to pay attention to an important point when promoting products online, that is, product quality. If the product quality is compromised, even if the network promotion is strong, consumers will be very disgusted. If it is serious, it may become negative information for the enterprise, which will further affect the quality of the product. Corporate PR crisis.