'2023 Overseas Key Marketing Calendar' release: full coverage of 12 major countries and regions
On the basis of last year's acclaim, this year we have expanded the annual calendar of 6 key overseas markets in OneSigh's overseas marketing calendar to 12! By locating different and specific overseas markets, it helps overseas companies to do more efficient and localized overseas social media marketing!
2023 Overseas Marketing Calendar
12 key market segments:
North America/Latin America/Eastern Europe/Europe/East Asia/South Asia/Southeast Asia/Australia and New Zealand/West Africa/East Africa/South Africa/Middle East and North Africa
Key market points:
Covers basics such as geography, population, economy, and taboos
North American Marketing Node
North America usually refers to regions such as the United States, Canada and Greenland, and is one of the most economically developed regions in the world. The level of economic integration is also high. Therefore, our North American marketing calendar focuses on the United States and Canada to focus on localized marketing nodes.
Groundhog Day in February
Groundhog Day is a traditional holiday in North America. Every year on February 2nd, many cities and villages in the United States and Canada celebrate it. The groundhog has a symbolic meaning of predicting the weather in North America. Brands that want to embody affinity and closeness to nature can celebrate this day with the people of North America.
Oscars in March
In March, everyone around the world is paying attention to the Academy Awards ceremony. In previous years, all brands hoped to take advantage of the popularity of the Oscars, investing top-level budgets in the live broadcast of the Oscars, and launching creative and cinematic short commercials. In this way, it will show the advantages of the brand to people who pay attention to the Oscars all over the world. Brands that cannot invest too much budget can search for Oscar-related keywords through the "Material" function of the marketing cloud, so as to respond to the hot words and hot stalks brought by the Oscars at any time.
European Marketing Node
Europe is the third largest e-commerce market in the world. Most of the e-commerce turnover is concentrated in Western Europe (66%), Southern Europe (12%), Northern Europe (8%), and Eastern Europe (6%). 200 million European consumers will be in Buy cross-border goods online. Although the competition in mature markets such as Britain, France, and Germany is fierce and the growth rate is slowing down, for brands that want to gain world-class influence, the European market is a key market that must be paid attention to. Since the headquarters of the United Nations is located in Europe, we have also integrated the global festivals stipulated by the United Nations into the European market.
World Book Day in March (UK and Ireland)
Originally, UNESCO designated April 23 as World Book Day in 1995. In order to avoid World Book Day on April 23 conflicting with Easter holidays and St. George's Day in primary and secondary schools, the United Kingdom and Ireland chose World Book Day is celebrated on the first Thursday in March every year.
May Eurovision Song Contest
The Eurovision Song Contest (French: Concours Eurovision de la chanson, English: Eurovision Song Contest) is one of the largest singing competitions in the world, held since 1956. If American TV audiences pay attention to the Super Bowl and Oscars, then European TV audiences attach great importance to the Eurovision Song Contest. Brands marketing in the European market may wish to tap the popular contestants and hot topics in the competition to draw distance with local audiences.
South Asia Marketing Node
There are 7 countries in South Asia, Nepal and Bhutan are landlocked countries, India, Pakistan and Bangladesh are coastal countries, and Sri Lanka and Maldives are island countries. The huge population base makes India the country with the largest number of Facebook and WhatAPP users, but at the same time, India’s Internet penetration rate is still in the development stage, and due to the various restrictions imposed by the Indian government on foreign brands, brands still need to deepen their understanding when choosing to enter the Indian market And be more cautious.
October Tokachi Festival
The Ten Victory Festival is derived from the Ramayana, one of the two famous Indian epics, and it is to celebrate the 10-day bloody battle between Rama and the devil. The climax of the festival is the night of the 10th day, known as "the 10th day of victory". During the festival, you can see the costumed ox carts and elephant carts performing while walking, which is an important festival of Hinduism.
November Diwali
Every year on the last day of the Indian lunar calendar (equivalent to a certain day around October in the Gregorian calendar), it is a grand festival celebrated by more than one billion Indians and Indians around the world - Diwali, which is also the most concerned about brands going to the Indian market One of the holidays. During Diwali, the month of Ashwayuja in the Hindu calendar, countless lights are lit as a sign of hope and celebration. The celebration lasted for five days and five nights, and the atmosphere was lively.
Southeast Asia Marketing Node
There are a total of 11 countries in Southeast Asia. Taking into account factors such as population and user purchase potential, companies going overseas are currently focusing on six countries: Indonesia, the Philippines, Vietnam, Thailand, Malaysia, and Singapore. The Southeast Asian market as a whole presents common characteristics such as young population structure, rapid economic development, and willingness to consume more than savings.
November Loy Krathong Festival
The Loy Krathong Festival has been passed down in Thailand for more than 700 years. It originated from the tradition of putting water lamps on the riverside to express gratitude and respect to the water god. During the Loy Krathong Festival, there are various celebrations in various cities, and there will be large-scale float parades in the capital and other places. The Loi Krathong Festival is also considered to be a unique local Valentine's Day in Thailand. During the festival, young people from all over Thailand flock to the banks of the Jingui River and Chiang Mai and other cities with the most prosperous lantern festivals because of the Loi Krathong.
DecemberBirth Anniversary of King Bhumibol IX of Thailand/National Day/Father's Day
December 5th is the birthday anniversary of King Bhumibol IX of Thailand, and is also designated as Thailand's National Day and Father's Day. While participating in solemn celebrations on this day, overseas brands also need to pay attention to the taboos in the local market, and cannot market and express in an entertaining way.
Australia and New Zealand Marketing Node
Australia is the most economically developed country in the southern hemisphere and the 12th largest economy in the world. The country is highly urbanized. Nearly half of the people live in Sydney and Melbourne. Its comprehensive urban infrastructure facilities facilitate the development of the company.
November Melbourne Cup Carnival
In Australia in the southern hemisphere, there is a "shut down the country" event - the Melbourne Cup - held on the first Tuesday of November every year. Today, the Melbourne Cup has evolved from a feast of horse racing to a regional festival combined with horse racing, integrating food, music and fashion.
New Year's Eve in December
When the northern hemisphere is snowy, it is summer in the southern hemisphere. Sydney Harbor in Australia has a large-scale fireworks display on New Year's Eve, and people often gather on the Sydney Harbor Bridge and along the coast of Sydney Harbor to watch. The New Year's Eve in the southern hemisphere has a unique style, and brands can use this opportunity to create a more relaxed and lively New Year's Eve celebration.
The above are some of the important global overseas markets we have selected. In the "2023 Overseas Key Marketing Calendar", there are other key marketing nodes in East Asia, Eastern Europe, the Middle East and North Africa waiting for you to unlock - in the background of the official account Reply to the keyword [2023 Regional Calendar] and you can download and view it immediately!