'2023 Overseas Marketing Calendar' first release: 400+ marketing nodes around the world, increase volume and upgrade!
Rooted in China, heart in Huanyu. The new year is coming, and every day in every market in the world, there are unlimited business opportunities waiting for Chinese overseas companies to tap and acquire. At this time of gaining momentum and waiting for the wind to set sail, we have prepared a sincere and upgraded gift for all those who go to sea - 2023 seagoing marketing calendar!
--Major node number upgrade: 300+ turned into 400+
Covering more nodes and more comprehensive!
--Node type upgrade: festival anniversary/recreation, sports and entertainment/special events/other important nodes, new year-round promotion nodes for e-commerce
Richer scenes and smoother applications!
January marketing node
New Year's Day January 1st
January 1st in the Gregorian calendar is one of the globally recognized New Year's dates. Planning related to "New Year's Eve", "Looking Forward", "Celebration" and "Blessing" at the beginning of the new year is applicable to all countries in the world. At the same time, entering the new year, you can use the "report" function of the marketing cloud to quickly review the phased social media marketing data reports, so as to introduce new ones and start a new year full of vitality.
January 5th CES Consumer Electronics Show
Consumer electronics brands are the best Chinese overseas brands. In the social media influence list of overseas brands released in the past, consumer electronics brands have long occupied the main position in the head. They will not miss another hot spot in January—— CES Consumer Electronics Show.
The Consumer Electronics Show (CES for short) is a world-renowned trade show for electronic products and technology, attracting major companies and industry professionals from all over the world to participate every year.
Chinese New Year on January 22
The most festive month in January is the Chinese New Year, an important festival for Chinese people. The topics related to this traditional festival are also a good time to bring the audience closer to China and Chinese brands. When the distance between overseas audiences and China is shortened, the distance with Chinese brands is also subtly shortened. In fact, many foreign audiences have very limited understanding of China. Therefore, while introducing your brand and products on overseas social media, don’t forget to let your audience know more about China, the Chinese people and the splendid culture of China for thousands of years.
February marketing node
February 3rd British and American National Red Dress Day
Wear Red Day is set on the first Friday in February every year, and many people wear red clothes on this day to express their support for raising awareness of heart disease. The campaign was created in the United States in 2002 and launched the red dress as a national symbol of femininity and heart disease awareness as a wake-up call to American women. Similar events are held in the UK on this day to raise awareness about heart disease.
February 12th America·Super Bowl
The Super Bowl (Super Bowl) is the annual championship game of the NFL Professional Football League. The Super Bowl has been the most watched TV program in the United States for many years, and has gradually become an unofficial national holiday in the United States. In addition, Super Bowl Sunday is the second-highest day for food consumption in a single day in the United States, second only to Thanksgiving.
february carnival
South America is the target market of many overseas brands, so the carnival must not be missed. In February, Brazil, Panama, Bolivia, Argentina and other places ushered in carnivals. In such a target market, you can collect carnival-related inspiration in advance through the "material" function of the marketing cloud, and provide enthusiastic and happy marketing content.
March marketing node
March 2nd National Reading Day in the United States
During the event, on social media, many educational institutions, charities and non-profit organizations, and celebrities from all walks of life will publish posts with the hashtag #ReadAcrossAmericaDay to participate in this meaningful civic activity. The tall hat with red and white stripes is the most common symbolic wear in the event. If the overseas brand publishes a post related to the event, it can be considered to add this element in the picture.
March 8 International Women's Day
International Women's Day is celebrated in many countries around the world. On this day, the achievements of women are recognized. Regardless of their nationality, ethnicity, language, culture, economic status and political position, brands can reflect the brand's fairness and equality of gender through sincere and creative Women's Day marketing activities Concept and unique female care.
March 21 International Day of Happiness
In a resolution passed by the United Nations General Assembly in 2012, March 20th was declared as the International Day of Happiness, and it was recognized that happiness and well-being are universal goals and aspirations in human life all over the world, which has practical significance. Nearly 200 countries around the world have pledged to take action and do more to build a better world. During the International Day of Happiness, on social media, posts with the hashtag #InternationalDayOfHappiness will be very active, and most of them will receive good interactive effects.
April marketing node
April 9 Easter
Easter is an important holiday in the West, and it is no stranger to operators of overseas social media. Easter bunnies and eggs are common symbols of Easter, and most brands will use these elements to do interesting content on social media
April 14 Coachella Music Festival, USA
The Coachella Music Festival (Coachella, Coachellafest or The Coachella Valley Music and Arts Festival) is one of the largest music festivals in the world, held every spring in the Coachella Valley in the Colorado desert. It's a gathering of music, art and imagination where brands can participate through music marketing.
April 17 Boston Marathon, USA
Founded in 1897, the Boston Marathon is the oldest marathon in the world and one of the world's major marathon events. For overseas brands, if the sportsmanship contained in the marathon sports and the culture advocated by the brand, and some product style positioning can find a better fit, or if the audience of the event overlaps with the target audience of the brand and products Next, you may wish to use the hot spots of the event to plan relevant content on overseas social media.
May marketing node
May Japan Golden Week
Japan's Golden Week (Japanese: ゴールデンウィーク, large continuous holiday, Golden Week; English: Golden Week, abbreviated as GW) refers to a public holiday consisting of multiple festivals from the end of April to the beginning of May.
May 18th International Museum Day
Every year, May 18th is the International Museum Day. On this day, various publicity and commemorative activities are held around the world, in order to let more people understand the museum and better play the social function of the museum.
Africa Day May 25
Africa Day, also known as "Africa Liberation Day", is a day for African people to celebrate their liberation from colonial slavery, and it is celebrated in many African countries.
June marketing node
World Environment Day on June 5th
World Environment Day (WED - World Environment Day) is scheduled on June 5th every year. It is the flagship festival of the United Nations to enhance global environmental awareness and advocate environmental protection actions. World Environment Day calls on the public to take active environmental protection actions and protect our planet with the strength of rivers and oceans. On social media, you can use the hashtags #OnlyOneEarth and #WorldEnvironmentDay when posting about World Environment Day, which will help spread the content.
June 24 Midsummer's Day
Midsummer Festival is an important traditional festival when the summer solstice comes. Midsummer is an important festival in Scandinavia, and it is a public holiday in Norway, Finland and Sweden. Midsummer is also celebrated in Eastern Europe, Central Europe, the United Kingdom, Ireland, Iceland and other places, but especially in Northern Europe and the United Kingdom. In some places, local residents erect Maypoles on this day. In places such as Stonehenge in England, Midsummer is celebrated according to ancient local rituals and giant bonfires are lit during the celebration. The Midsummer celebration in Sweden is not only widely spread in China, but also in places abroad where there are Swedes, such as Battery Park in New York City, there will also be a grand celebration party, with thousands of people attending every year.
June 30 Social Media Day
World Social Media Day is an emerging anniversary in the digital age and one of the best days for marketing campaigns on social media. On this day, major social media platforms will launch corresponding topics and activities, and encourage brands to participate.
The above are the important global marketing nodes from January to June that we have selected in this article. In the launched "2023 Overseas Marketing Calendar", there are 400+ marketing nodes covering the whole year of the world's main overseas target markets waiting for you to unlock - in the public Reply to the keyword [2023 Overseas Calendar] on the background of the account, and you can download and view it immediately!
On the road of serving Chinese enterprises to go overseas and making it easier to go overseas, we will always accompany all overseas personnel and enterprises going overseas to a wider and wider world to harvest more and a better future.