Year-end promotion season: 3 ways to catch those 'no target' consumers

Double 11, Double 12, Black Friday, Cyber ​​Monday, Thanksgiving, Christmas... Entering the end of the year, all kinds of big promotion nodes come one after another, are e-commerce brands ready?

Sufficient stocking, various promotional activities, and overwhelming advertisements are of course essential items for experienced e-commerce brands. But while satisfying consumers with relevant needs, how can e-commerce brands further increase sales goals?

Grab those "no target" potential consumers.

Meta recently released a data survey, which showed that 62% of respondents said they do not like to actively look for related products. In other words, a large number of people - even if there is a consumer demand, will not actively search for products.

So how can e-commerce brands seize the pain points of this group of people and actively "send" the brand to their hearts? Combined with this consumer research by Meta, we have summarized the following 3 methods.

01

Enhance personalized experience through customized marketing

Contrary to the "reach more consumers" strategy, if your brand wants to reach those consumers who are demanding but not proactive, you need to understand them better and get their attention by meeting their unique expectations.

According to a report in May this year:

73% want companies to understand their unique expectations

62% think companies should predict their needs

55% of people purchased products they discovered through personalized ads

Obviously, consumers are waiting for brands to "come" to them in the way they like.

The "audience profiling" function of the marketing cloud can help brands gain insight into the characteristics and needs of consumers more quickly and intuitively, so as to provide them with targeted and personalized marketing experience.

02

Holiday consumers want joy and inspiration

Unlimited shopping options = shopping options without goals = no purchases.

In the end-of-the-year holiday season, consumers want fresh, definitive shopping inspiration to help them sift through gifts and surprise family and friends.

According to Facebook's data, in the holiday promotion at the end of the year, the earlier you provide holiday gift ideas, the easier it is to reach consumers. And by collaborating with influencers, you can provide consumers with holiday gift lists in a more humorous and persuasive way.

Data shows that 51% of holiday consumers believe that product recommendations from influencers and brands help them find gift inspiration. At the same time, 61% of consumers hope to gain more "experience" while watching their favorite celebrity content - brands can consider using AR technology to promote and promote holiday products on Meta.

03

Brands need to provide a smoother online consumption experience

When your promotional content comes to consumers in a way they prefer, and when consumers have a pleasant "planting grass" experience, the next step is to convert consumers' pleasure and consumption desire into direct purchase behavior.

Sixty-nine percent of people surveyed by Meta said they value a frictionless and seamless shopping experience when shopping online. "What you see is what you own" is very important to consumers.

At the same time, the demand for this seamless experience is also reflected in the online response of brands to consumers. Statistics show that during the holiday shopping season last year, nearly half of consumers sent messages to brands through instant messaging, and 53% of them paid special attention to information such as logistics and returns after shopping.

During the peak sales season, the "interaction management" function of the marketing cloud can help brands respond to consumers' comments and private messages in real time, and can mark the relevant information as "marked as complete" after the reply, so as to avoid omissions.

epilogue

The holiday promotion season at the end of the year is a good time for overseas brands to seize consumers. Through the marketing cloud, you can complete consumer insights on social media platforms, reach consumers with content that better meets their expectations, and manage interactive messages before and after sales in real time.

If you want to reach more consumers, improve sales performance and goals, and get more support from customers during the year-end promotion, please leave your contact information, and we will have someone to contact you.