December Overseas Marketing Calendar: Christmas, New Year’s Eve, Tesla Christmas sweaters sold out in one minute…

The moment to wave goodbye to 2022 is getting closer.

During the year, we have seen important festivals and hot events all over the world, covering Europe, America, Southeast Asia, the Middle East, Japan and South Korea, South America, Africa and many other main battlefields of overseas brands; during the year, there is the ice cream month in midsummer, Oktoberfest, the sweetest day, also has exciting events such as the Super Bowl, Tennis Grand Slam, World Cup, etc. We have seen the return of offline events such as marathons, game shows, video game shows, music festivals, etc. It also involves Catholicism, A time for spiritual cleansing during religious festivals such as Christianity, Buddhism, Judaism, Islam, etc.

Before the New Year's bell strikes, there's another December for you to wrap up 2022 perfectly.

The following are the major festivals and hot events around the world in December:

The most important festive moments of the year - Christmas and New Year's Eve - fall in December.

For most countries, Christmas is a very important holiday, which is also reflected in their festive enthusiasm. As December approaches, countries around the world prepare to celebrate Christmas. The atmosphere of many cities in Europe and America is indescribably wonderful, and you will be attracted by countless lights and magical decorations.

The enthusiasm for Christmas on overseas social media is also high. Moreover, most of the posts with Christmas content are very popular and have a good amount of interaction.

The Christmas shopping season is also a time of high activity for merchants. Walmart has already replaced the cover image of the official Facebook page with Christmas shopping content:

Vogue took to Instagram to bring the ultimate guide to the best Christmas gifts for those who haven't bought Christmas yet:

Nissan's Christmas post last year was very festive, with its car dressed up as a wrapped Christmas present:

Another car brand Porsche released a series of 3 posts for Christmas last year. From the perspective of creativity, copywriting, materials and fans' reactions, the first one is the best:

▲ Play around the Christmas tree. Ultimate season greetings from Brock Keen, his dog Lucy and 996

Among the car brands, Tesla has the most personality. Let's take a look at his operations in the Christmas season.

Last year Tesla showed off a weave pattern with various product elements on Twitter:

The pattern is back this year! The difference is that this year is a physical sweater.

Last week (November 2) Tesla unveiled a limited-edition Model X-mas sweater with a bright red base and festive graphics from the S3XY vehicle line, Supercharger, Lightning and Tesla wordmarks. According to Tesla, this hand-knit sweater is the perfect addition to any holiday party. Made of 100% hypoallergenic acrylic for extra softness and comfort:

The link cited in the tweet leads directly to Tesla's official sales page. This sweater is priced at $65 on the overseas official website, and it was sold out within a minute of the sale. It is currently out of stock :

Tesla's operation can be described as familiar. He is not only the world's largest electric vehicle manufacturer, but also has a soft spot for occasionally bringing goods, and he has a super strong ability to carry goods.

In addition to this limited-edition Christmas sweater, Tesla has also sold tequila, whistles, children's twist cars, and more. Many of these products have achieved hot sales, which shows Tesla's brand power and consumers' recognition of the Tesla brand.

In fact, in addition to Tesla, many luxury car brands have this kind of "side business" experience. For example, Bentley sold wine stoppers, Porsche sold kitchen knives and lighters, Rolls-Royce sold umbrellas, and Ferrari sold Over windbreaker, Audi sold watches and glasses and so on.

How about it? In a Christmas season, is there a lot of room for manoeuvre?

Domestic brands going overseas will also publish posts with Christmas content every year. They are relatively more conventional and follow the rules, but they have also received good interaction. The following are the Christmas posts of Jiangsu Tourism:

Visit Jiangsu said in the post that Christmas shares a spirit with almost all Chinese festivals: gathering with our loved ones and sending the best wishes for life. TCL's Christmas wishes are more sincere and humorous.

When it comes to sincerity, many of Walmart's social media posts are posted by employees, and Christmas is no exception. The content is unpretentious, but by no means lacking in sincerity:

Yeah, sincere holiday wishes, who wouldn't love it?

Another important milestone in December is New Year's Eve.

On December 31, many countries will have countdowns, accompanied by festivities with fireworks, to celebrate the arrival of the new year. In the UK, people count down to Big Ben in London, which rings at 12 midnight, and fireworks are fired to accompany it; Spaniards have a family dinner before the countdown. Most Spaniards gather mainly at the bell tower on a building in Puerta del Sol in Madrid, and when the clock strikes 12 midnight, the countdown eats one grape each time it rings, for a total of 12.

When the northern hemisphere is snowy, it is summer in the southern hemisphere. Sydney Harbour in Australia will have a large fireworks display on New Year's Eve. People tend to gather at the Sydney Harbour Bridge and along the Sydney Harbour to watch:

The competition for the World Cup will continue in December and the final will be held on the 18th. Brands who are ready to take advantage of this opportunity to market can continue to exert their strength.

In addition to festivals and hot events that attract global attention, important festivals in some countries are also worthy of attention. The target market is Thailand's overseas brands to pay attention to three festivals on the same day-December 5th is the birthday anniversary of King Bhumibol of Thailand, and it is also designated as Thailand's National Day and Father's Day.

In addition, English Breakfast Day in the United Kingdom, National Sock Day in the United States, and other special holidays may become a good topic of your social media.

Epilogue

In December, the hot season continues, and the Christmas holiday means the last promotional opportunity of the year for merchants. Year after year, week after week, the stars move. In seemingly repeated days, we usher in a new tomorrow.

All the data in this article comes from public data, and the data acquisition and analysis tools come from Marketing Cloud, a global social media data marketing management platform. If you are interested in the "release calendar" and other functions of Marketing Cloud, please leave your contact information, and we will arrange overseas social media marketing experts to contact you.