Twitter Blue V New Era! How do brands get new certifications?
After Musk took over Twitter, the "paid blue V certification" function that has been rumored is officially launched!
In last week's article, we covered three major changes that Musk will bring to Twitter after his acquisition. Among them, the plan that "any user can obtain Blue V certification by paying $7.99 per month" has finally landed recently. This also means that any brand can obtain Twitter Blue V certification by paying.
Twitter's app on the AppStore has rolled out a new update that allows any logged-in user to get certified with Twitter Blue V for $7.99.
Boots fall, what does the change in Twitter Blue V certification mean for overseas brands?
01
Once upon a time Twitter Blue V
As a social media platform, Twitter has a large number of accounts with the same or similar names. In order to distinguish the accounts of influential companies, celebrities and institutions, in 2009, Twitter launched the "a blue cloud wrapped in a white checkmark" Twitter real account verification mark, which is what we often call Twitter Blue V.
Before Musk charged for Twitter Blue V, Twitter Blue V has always been available only by application and not at will. Therefore, if an account has a blue V, then the account can be higher in the Twitter account list, more trusted and have higher display rights.
Therefore, for overseas brands, obtaining a Blue V certification is an important means to gain recognition and more exposure on Twitter.
However, the former blue V can only be obtained through application, and the elements of application approval have not been explained too much, so many brands have also failed the application (and after the application fails, you can only wait 30 days before reapplying) .
02
How does the new Twitter Blue V affect brands?
Why did Musk's new official start to transform from the Twitter Blue V certification?
The reason Musk himself gave is "Power to the People", which is to give everyone the right to speak. Now this tweet is pinned to Musk's Twitter homepage, which can be said to be the official reason given by Musk.
So after the new Twitter Blue V is obtained, for brands, the number of Blue V certifications will increase, will it weaken the social value of Blue V?
In the AppStore update, Twitter introduced that after users pay for Blue V certification, they will get the following benefits:
-Half the number of ads watched
-- Post longer videos
--Preferential ranking of high-quality content
Among them, for brand marketing, the most important is the third point "limited ranking of high-quality content". According to Twitter, accounts with Blue V certification will have their content prioritized in replies, mentions and searches. In other words, this update is actually beneficial to those brands that failed to apply for certification through the old method - such as some emerging brands and personal brands in the early stage.
At present, the relevant policies of Twitter's new blue V certification have not disclosed in which regions, but judging from the trend of very high coincidence (or even possible merger) with the paid subscription function Twitter Blue, it may be updated in the United States and the United Kingdom. , Canada, Australia and New Zealand. Musk once said that if the new Blue V certification goes well, the feature will be opened to more countries.
Epilogue
It's been a few days since Musk completed his acquisition of Twitter, but the changes he's brought to Twitter have been dramatic.
As a first-level agency of Twitter, and an excellent partner who has won two awards of Twitter's "Best Performance Growth Award" and "Best High Potential Customer Incubation Award", he will continue to pay attention to the changes and progress of Twitter's functions and policies. Share with the vast number of overseas brands.
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