This little arrow = Reels popular password! How to find those magical BGM?

According to one data, compared with other elements such as CTA copy or stickers, the use of unique "voice" in short videos increases users' association and memory of brands by more than 8 times.

This data comes from TikTok, but the same is true for Instagram Reels, which has basically the same form of TikTok video, as long as the appropriate audio is used on Reels, it will also impress users.

So how to quickly find the background music that is popular on Reels? In today's article we provide a detailed guide.

01

How to judge the popularity of Reels audio?

When a sound or song becomes popular on Reels, Reels will provide a small arrow next to the BGM's name. This is the easiest way to judge the popularity of Reels audio.

While Instagram hasn't announced how the audio gets the little arrow, it's basically known that the popularity of Reels' music is based on whether it's been used repeatedly and saved as one of the factors, not the freshness of the audio content. degree.

02

Can Instagram Business Accounts Use Small Arrow BGM?

In overseas social media marketing, we need to pay attention to a lot of copyright risks, and the permissions of Instagram business accounts and personal accounts are also different, so we need to pay extra attention.

All music in Instagram's Reels music library is free for personal accounts, but only audio content labeled "Original audio" is available for commercial accounts.

03

How to quickly find small arrows and other popular BGM?

Small arrows = popular BGM, so how to find them? Is there any other way to find popular BGM? We recommend the following methods:

1- Centrally view Reels information flow

Add a step to your own creative process - browse the Reels feed. In the continuous swipe, you can see a lot of BGM with small arrows. By clicking on it, you can also view the source of the BGM, the number of Reels created using it, and the Reels videos that others have created.

If you find that the content of the BGM creation has content that your target audience likes, you can click the "Use audio" button with confidence, and you can directly use the BGM to create content.

2- Follow some Instagram accounts that offer popular BGM

There are also many accounts on Instagram dedicated to hot BGM trends, as well as free BGM. Follow them on Instagram and get regular trends.

The author added the accounts that can provide Reels popular BGM to my monitoring list through the "Social Account Monitoring" function of Marketing Cloud, and through the "Social Account Tag" function, I marked the Instagram homepages that provided me with BGM consultation. The label of "Reels Popular BGM" to facilitate subsequent aggregation viewing.

(If you want to get the account address in the picture below, you can reply to the keyword [Popular BGM] in the background of the official account to get it.)

3-Follow TikTok Popular BGM

TikTok is the undisputed king of the short video field. The popular short video trends are basically led by TikTok, as are the popular BGM trends. Generally, trends that are trending on TikTok will appear on Reels after a few weeks, so we can get inspiration for popular BGM from TikTok's "trending sounds" in advance, and then use it in your Reels videos.

If you want to harvest TikTok's popular BGM, just search for "trending sounds" in the search bar to get the results.

Epilogue

Reels are currently the most admired form of content on Instagram. Whether it is from the perspective of user preference or from the perspective of platform recommendation, it is a new traffic trend that brands need to make good use of. And good BGM is the traffic password of Reels video.

In today's article we've covered several ways to find popular Reels BGM, and also provided you with a list of Instagram accounts where you can get popular BGM. If you want to get the addresses of these accounts, you can reply to the keyword [Popular BGM] in the background of the official account.

Now it also supports the release and data monitoring of Instagram Reels videos. If your brand is interested in the creation and application of Reels, please leave your contact information, and we will have someone contact you.