November Overseas Marketing Calendar: FIFA 2022 World Cup, Black Friday, Cyber Monday, New York Marathon, Loy Krathong...

Oct 24, 2022
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In November, "Black Friday" and "Cyber ​​Monday" will follow one after another, which means that the global hot season has arrived; the World Cup, which is held every four years, will undoubtedly have the widest attention, and will bring new trends in global social media communication. Hotspots; in addition, the unique festival activities in various countries will also give overseas brands more opportunities for overseas social media marketing... This is an exciting and worth looking forward to November!

The following are the major festivals and hot events around the world in November:

▲ For a clear and big picture, you can go to the official account article "November Overseas Marketing Calendar: World Cup, Black Friday, Cyber ​​Monday, New York Marathon, Loy Krathong, Melbourne Cup Horse Racing..." to view

The 2022 World Cup will officially open in November. 32 teams from six continents will gather in Qatar to bring 64 football feasts to fans around the world in 28 days.

This is the first time in history that the World Cup is held in winter, and it is also the first World Cup ever held in the Arab world.

The opening ceremony of the Qatar World Cup was held at the Gulf Stadium at 18:00 on November 20th local time in Doha (23:00 on November 20th, Beijing time), and one hour later (00:00 on November 21st, Beijing time) was the unveiling of the host Qatar vs Ecuador. war. The final will be held at 23:00 on December 18th, Beijing time.

A total of 32 teams compete for the championship in the finals, and they are divided into eight groups of four teams each. France, which won the 2018 World Cup, successfully qualified for Qatar, but Italy, which won the European Cup last year, failed to qualify for the World Cup. Brazil, England, France and Spain are currently listed as the favourites to win the tournament. In addition, this tournament will be the last with 32 teams participating, and the 2026 tournament is expected to increase to 48 teams.

The following is the competition schedule and grouping situation. Each overseas brand can plan relevant social media content in advance at important nodes:

On April 2, after FIFA officially announced the complete schedule of the 2022 Qatar World Cup, FIFA World Cup released a series of posters for the opposing teams of each group on the official homepage of overseas social media:

The Chinese men's football team failed to make it to the Qatar World Cup finals, but Chinese brands can "participate" in this World Cup in their own way on social media.

vivo is the official sponsor and official smartphone of the 2022 World Cup in Qatar. On overseas social media, they released a number of posts including interactive content with prizes under the hashtag #FIFAWorldCup, laying out the marketing of upcoming global hot events:

At present, the frequency of vivo World Cup-related posts is one every other day. The opening whistle of the World Cup has not yet been blown, and everything is still in the warm-up period. It is believed that the real climax on social media will appear in November.

In fact, there are many topics that can be developed by taking advantage of the World Cup, such as the guessing of the results of the game. Some people can't wait to post the predicted results of each game on social media:

On overseas social media, you can use the following tags when publishing content related to the World Cup, in order to gain more attention and spread opportunities:

#FIFAWorldCupQatar2022

#FIFAWorldCup2022

#FIFAWorldCup

#WorldCup2022

#Qatar2022

The World Cup will undoubtedly bring rich topics and more interactive opportunities. It is believed that Chinese brands going overseas will have more exciting performances on overseas social media in November.

In Australia in the southern hemisphere, on the first Tuesday of November every year, a "shut down the country" event, the Melbourne Cup, is held.

The Melbourne Cup has a history of 161 years as an annual thoroughbred horse race. It is the oldest and most well-known international horse racing festival in the world. It is also one of the horse races with the longest track and the highest prize money in the world.

The Melbourne Cup and Kentucky Derby in the United States, Liverpool in the United Kingdom and the Arc de Triomphe in France are recognized as the four most prestigious international horse racing festivals.

Today, the Melbourne Cup has evolved from a horse racing feast into a regional festival combined with horse racing, integrating food, music and fashion. The festival includes four racing days, namely Melbourne Cup Day (Melbourne Cup Day) on the first Tuesday in November, Oaks Day (Oaks Day) on the first Thursday, and Victoria State Turf Club on the first Saturday. Derby Day and Stakes Day on the second Saturday.

Here are some of the posts on social media related to horse racing and carnival events:

For foreign influential hot events and activities, in addition to taking advantage of marketing, brands can also consider other ways of participation and cooperation, such as the car brand Lexus, which has become the title sponsor of this year's Melbourne Cup:

Many well-known events are sponsored and named by the brand. For example, another important event in November, the New York Marathon, was named TCS New York City Marathon because of the sponsor's name.

The New York Marathon is held on the first Sunday in November every year. It is one of the world marathon grand slam events (the others are the London Marathon, Berlin Marathon, Tokyo Marathon, Chicago Marathon and Boston Marathon). It has a history of more than 50 years.

In addition to the title sponsorship, becoming an official designated product is also a common way of cooperation between brands and events. New Balance has become the official shoe of this year's TCS New York Marathon, and has been promoted by the official social media homepage of the New York Marathon for many times:

The product link in the post leads directly to the New Balance product sales page:

Black Friday and Cyber ​​Monday are both shopping festivals that originated in the United States, and have now become global shopping festivals that many countries have participated in. For merchants, this is an important time for big promotions and sales, and it is also one of the most important and busiest days for them.

Black Friday falls on the fourth Friday in November every year - the day after Thanksgiving in the United States, and Cyber ​​Monday is the Monday immediately after Black Friday. This year's Black Friday is November 25, and Cyber ​​Monday is November 28.

On social media, both businesses and the media have started the Black Friday and Cyber ​​Monday promotions early:

There are a lot of business strategies for Black Friday and Cyber ​​Monday, so I won't go into details here. The superposition of the epidemic and economic factors in the past three years has had a great negative impact on the economies of various countries and the purchasing power of consumers. How to seize the last hot season of this year and stand out in the fierce business battle is a big test for brands and enterprises. I hope that because of the existence of overseas social media platforms, it can help businesses!

Loy Krathong is a traditional festival in Thailand and one of the most beautiful and romantic festivals in Thailand.

Loy Krathong has been around for more than 700 years in Thailand. It originated from the tradition of putting water lanterns on the river banks to express gratitude and respect to the water god. During Loy Krathong, there are various celebrations in cities large and small, and there will be large-scale float parades in the capital and other places.

Loy Krathong is also considered to be a unique Valentine's Day in Thailand. During the festival, young people from all over Thailand flock to the most prosperous cities such as the Golden Kwai River and Chiang Mai with Loy Krathong as their edge.

Here are related posts on social media introducing Loy Krathong:

This year's Loy Krathong is on November 8th. Two years after the pandemic, Loy Krathong resumed this year. The target market is Thailand's overseas brands may wish to plan relevant content in advance to bring blessings, joy and beauty to the local audience.

Taking advantage of marketing has the characteristics of low cost and high returns. Therefore, taking advantage of festivals and upcoming hot events to be creative and do a good job in overseas social media marketing is always an important option to boost brand and performance growth!

All the data in this article comes from public data, and the data acquisition and analysis tools come from Marketing Cloud, a global social media data marketing management platform. If you are interested in the "release calendar" and other functions of Marketing Cloud, please leave your contact information, and we will arrange overseas social media marketing experts to contact you.

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