Unconsciously, Internet giants have already laid out the traditional consumer market.

In the past two days, I found a lot of elevator advertisements very interesting. These were originally traditional consumer goods, but now more new players have entered the market. People can't help but sigh that Internet giants are really everywhere and omnipotent.

Many people shouted: The new consumption is coming! At first glance, people who don't understand it think it's new, but if you look closely, it's still just old wine in new bottles, and it's just another wave of traditional consumption patterns using the Internet model.

It’s just that the Internet giants are better at marketing and building momentum. It’s still something that has been used, but change the “vest” and put it another way, add a few concepts, such as “low fat, zero sugar”, etc., regardless of the effect, it is indeed better and more fun. , of course, the price is naturally more expensive.

Unconsciously, Internet giants have already laid out the traditional consumer market.

Nowadays, many people's understanding of Internet companies is still in the past, and they always think that it is not just games, online shopping, and information? But the reason why giants are giants is that today's business tentacles absolutely subvert your imagination. Just pick an Internet giant, just look at food, clothing, housing, and transportation, which areas of food, drink, and entertainment do they not have? Even if you don't do it yourself, the investment has already arrived. Recently, I have seen a lot of advertisements for snacks, lo-mei, alcohol, and coffee in the elevator, which are basically all products promoted by the current giants.

Last year, someone shouted that "the Internet can't just stare at the traffic of cabbage", and now it's more refined. In the future, hand-to-hand combat will not only be a competition between giants, but also a competition between these traditional industries and giants. Giants can form a closed loop and meet all needs on one platform. But for traditional, especially ordinary merchants, all participants in the free economic market in the future will have to face a question: what advantages do you have in competition for talents, funds and resources?

If so, do you think it is a good thing for capital to enter the market for new consumption?