Forced landing in the cold winter, overseas users have already stocked up before Black Friday? How to take the opportunity to attract overseas brands

Oct 21, 2022
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Affected by the energy crisis, people in the UK and European countries not only "tighten their pockets" to live, but also start to stock up on various thermal products (such as electric blankets, down jackets, turtleneck sweaters, etc.) Demand for gas and electricity in winter.

With the cold winter approaching, we found that orders from some Chinese exporters rose rapidly as European consumers’ demand for thermal products increased. Before Black Friday, everyone started stocking up. According to data from AliExpress, during this period, the search volume of European consumers actively searching for thermal products such as "thermal underwear" and "Quku" has nearly doubled compared to the same period last year. On Amazon UK, we also found that a large number of heating products such as hot water bottles and electric blankets made in China occupy the best-selling list.

Therefore, for overseas brands, we should also combine this cold shopping boom, use overseas social media platforms to attract traffic to independent stations and cross-border e-commerce platforms, and catch up with this shopping carnival before Black Friday. The wave of hoarding goods.

How should overseas brands and cross-border e-commerce use various overseas social media platforms to attract traffic?

On these platforms, overseas brands can directly add jump links in posts or comments on posts to attract traffic to shopping websites. In addition to attaching a jump link to the Giveaway activity, we can also add a purchase path to the content related to the released products to guide fans to consume.

At the same time, sticking a link to the top in the comment area or replying to a netizen’s question is also a better way to interact and attract traffic.

The Instagram platform not only pays attention to improving the user experience, but also pays more attention to providing numerous promotion and monetization channels for brands and celebrities. On the Instagram platform, we can choose from many ways to attract traffic to independent websites and e-commerce platforms.

Link in bio: Although the platform feed post cannot add jumpable links, we can find that most brands use Link in bio copy to guide fans to their homepage, and users can click on the link to jump on the homepage profile page. . This way of attracting traffic also helps to increase the number of page followings;

Direct Messages: Directly send a private message link to a fan user. The private message chat box can quickly interact with consumers, answer questions, and send purchase links directly;

Stories: Relevant data shows that the sales volume generated by the jump to the promotional content of the story path accounts for more than half of the total sales volume of Instagram. Use the content of the story to arouse the interest of fans and users, and guide the purchase while educating the product; the story has the function of adding jumpable links, so placing a link in the story to divert relevant purchase pages is conducive to improving the conversion rate;

Highlights: The location of the snapshots is obvious. On top of the feed post, we can set up multiple collections of traffic flow to facilitate fans and users to query and obtain links.

Tips: Marketing Cloud can authorize to view snapshot related data

Want to check the exposure and reach rate of homepage snapshots? Overseas brands can quickly analyze the snapshot data of authorized homepages through Marketing Cloud.

For TikTok and YouTube platforms, we can not only divert traffic to the website through Link in bio, but also use a more direct way - live shopping.

The e-commerce nature of TikTok’s live broadcast is eye-catching, and brands that go overseas should attach importance to inserting links in the TikTok live broadcast room to attract traffic. Regarding the YouTube platform, we found that the platform is paying more and more attention to improving its e-commerce attributes. According to the news, more accounts with more than 20,000 fans will be able to add jumpable shopping links in their YouTube videos, Shorts videos, and live broadcasts before the end of the year.

Improve overseas social media operation skills by mastering the functions and attributes of various overseas social media platforms. While reaping the traffic brought by social media marketing, overseas brands should accelerate sales conversion through traffic drainage. In this wave of stockpiling and more year-end promotions to come, guide your fans to shop properly!

If your brand wants to improve the operation and marketing effect of overseas social media platforms, or is interested in the functions of marketing cloud products, please leave your contact information, and we will have someone contact you.

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