Boosting Brand Revenue with Reels: 1.4x Engagement and Platform Support
Video is taking over social media is a trend that cannot be ignored. The global popularity of TikTok has driven all major social media to begin to appreciate the power of full-screen short videos. In this trend, Instagram, which has a direct competitive relationship with TikTok, has gradually opened up a new Reels marketing road that can make users like it and make the brand benefit with Reels.
So how can brands seize the trend of Reels and carry out Reels marketing on the premise that the platform pays more attention?
Combined with the "Reels Creation Guide" recently released by Instagram and other Reels usage data, we hope to give more practical suggestions for overseas brands in this article. (Reply to the keyword [Reels operation] in the background of the official account to download the full text)
01
Reels' Brand Usage Data
According to Emplifi data, in the second quarter of 2022, nearly half of the brands on Instagram have posted Reels. In the same period last year, the proportion was only 30%. Reels is the most popular video format in sports, with more than 60% of sports homepages sharing Reels videos.
At the same time, the data also shows that in the second quarter of 2022, the median interaction of Reels was nearly 40% higher than that of traditional video.
The higher interaction count is also inseparable from the strong recommendation of the Instagram platform.
--In terms of user experience, now users can easily share Reels through Stories, and can also discover Reels in the "Explore" page;
--From the perspective of Instagram algorithm, its recommendation of Reels videos is also stronger.
As a result, Reels videos have become a more engaging content type on Instagram by virtue of being easier to share and more discoverable.
In other words, brands that publish Reels videos can get higher engagement than traditional Instagram videos and Instagram Stories with the same content.
02
How to publish effective Reels? Official Guide
Recently, Instagram released a series of new how-to guides, including a 23-page guide dedicated to Reels. (Reply to the keyword [Reels operation] in the background of the official account to download the full text)
In this guide Instagram provides a plethora of direct and effective key introductions. For example, the "active content location" (that is, the part that is not blocked by screen restrictions and other function buttons) for Reels video creation.
At the same time, this guide also introduces the main points to pay attention to when creating Reels:
Add sound to the design: Reels introduced that 80% of Reels are watched with sound. Sound is also a strategy for content, acting to grab user attention, remind users to interact, and render emotion.
Add special effects: Special effects are a straightforward way to add interest to Reels, and the right special effects can also be used to move the plot forward – 40% of Reels videos use special effects. Now Instagram also provides Reels with a green screen cutout effect, which is very convenient for reaction creation. It can help you create videos that respond to hot content and interactive content anytime, anywhere.
Focus on stimulating emotional responses: Reels encourages brands to create happy and curious content with positive emotional feedback. You can consider adopting an entertaining way to convey some new concepts, new products and new ways of using products to users.
In addition to this there are:
Epilogue
Today Reels has become one of the Instagram content strategies of many internationally renowned brands, and the brands that are the first to join this trend have already reaped the corresponding benefits early on.
At present, the "Posting" function of Marketing Cloud has supported the direct publishing of Reels in the domestic network environment. At a time when video content and Reels content have become more and more important, if you want to publish Reels simply and directly, and get more technical support for social media marketing including Instagram, please leave your contact information and we will arrange a special person Get in touch with you.