Overseas Marketing Calendar for October: Halloween, Sukkot, Diwali, World Animal Day, Sweetest Day…
October is a wonderful month.
It's a harvest time, Germany will usher in a harvest festival; for some, October means the new birth of the country, they will usher in their own national day; for some, it will usher in their religion important festivals, such as Sukkot, Yom Kippur, Holy Day, Diwali; there are also some festivals that send social care to specific groups of people, such as Senior Citizens Day, Children's Day, Blind People's Day, and Poverty Eradication Day; of course, This October also brings joy and sweetness to people, from Halloween and "The Sweetest Day", and the return of the long-awaited offline hot event.
Here are the major festivals and hot events around the world in October:
There are several important festivals related to religions in October, namely the Jewish festival of tabernacles, the Day of Atonement, the Islamic festival of holy books, and the Hindu festival of Diwali.
Sukkot
The Feast of Tabernacles is one of the three major festivals of Judaism. The celebration time starts from the 15th of the Hebrew calendar Tishli (between September and October of the Gregorian calendar) every autumn and lasts for 7 days.
During festivals, Jews build a temporary structure, the sukkah, in which to eat, entertain, rest and even sleep. The Sukkot is a hut in memory of the 40 years in which the ancient Israelites lived in the wilderness after they left Egypt, and remembers that Jehovah provided food for all Jews during this period.
During festivals, the government sends people to prune trees and give the cut branches to believers to build tents. All Jews, except the sick and weak, were to live in tents to thank God for the gift. The Feast of Tabernacles was also the day when the peasants cried out to God.
The Feast of Tabernacles in 2022 begins in the evening of October 9 and ends in the evening of October 16. The day immediately following the Feast of Tabernacles was a separate festival called Shemini Atzeret ("The Eighth Day").
This is Xinhua News Agency's Facebook page report on Sukkot in previous years:
Businesses will use the Sukkot holiday for promotions, and the tourism industry certainly won’t miss this opportunity:
Diwali
Diwali is the most important festival in traditional Hindu culture, and it is also the New Year of the Hindu calendar. On this day every year, people will light oil lamps and candles to pray for blessings, and like the Chinese celebrate the Spring Festival, they will be decorated with lanterns and fireworks will be set off all night, so that the lights and fireworks will illuminate the dark night. This year's Diwali is October 24th.
Diwali is a five-day festival that culminates on the third day. Although not as long as Christmas or the Chinese New Year celebrations, it is equally lively and warm.
Diwali is celebrated by more than one billion Indians and Indians around the world every year, making it one of the most widely celebrated festivals in the world. Not only in India, but also in Singapore, Diwali is also regarded as an official holiday. In addition, there are a large number of Indian communities in the United Kingdom, the United States, Malaysia and Hong Kong, China, and various activities will be held at that time.
In countries such as the United Kingdom and the United States, Diwali celebrations are usually not strictly based on the Hindu calendar, but are often flexibly arranged according to local times and venues. For example, the annual Diwali festival is held in Trafalgar Square in London, where you can experience Indian food and enjoy song and dance performances that last all day. New York's Times Square also hosts the annual Diwali fireworks.
India is one of the main markets for Chinese brands to go overseas. They have long been familiar with festival marketing. This year, the important festival of Diwali has been arranged on overseas social media. Among them, Xiaomi performed quite well.
On September 12, Xiaomi India's official Facebook page was replaced with a cover specially made for the Diwali promotion:
Posts that started on September 12 have increased significantly:
Almost all the social media content after that revolves around Diwali promotions, and it can be seen that the product line participating in the event is very rich:
Pin important warm-up posts to the top:
Xiaomi India is also very mature and standardized in the production of posts, and has designed exclusive elements for Diwali events, which are easy to identify:
In addition to Xiaomi, other overseas brands have also started to publish Diwali promotion related content on social media:
Mawlid al-Nabi
The Holy Day is an important festival in Islam, which is set up to commemorate the birthday of the Prophet Muhammad. According to legend, Muhammad's birthday and death are on March 12 of the Islamic calendar. In order to commemorate the Prophet Muhammad's revival of Islam, Muslims held religious gatherings on the day of his birth and death, which gradually evolved into one of the three major religious festivals in Islam.
The two major sects of Islam, Sunnis and Shiites, commemorate Hajira on different dates, with Sunnis celebrating March 12 in the Islamic calendar and Shiites being March 17. Sunnis are the largest sect in Islam, accounting for about 90% of the world's Muslims. The 2022 Sunni Hajj will begin in the evening of October 7 and end in the evening of October 8.
Islamic and Muslim countries around the world celebrate Harrah's in their own way, with a variety of celebrations. The Middle East is a region with a relatively high concentration of Muslims, and other countries such as Malaysia also have a considerable number of Muslims. Brands going overseas can publish content to celebrate the festival on social media according to the population of the target market.
The following are the posts posted by Samsung and other brands on overseas social media during the Holy Chronicle Festival last year:
Great American Beer Festival (GABF)
In October, some offline events continued to return. Following the return of the London Oktoberfest in the United Kingdom and the Oktoberfest in Germany in August and September this year, the Denver Oktoberfest in the United States, which has been suspended for two consecutive years, will return in October.
So far, the three most famous beer festivals in the world, the London Beer Festival in the United Kingdom, the Denver Beer Festival in the United States and the Oktoberfest in Germany, have all been suspended for two times due to the epidemic, and they have all returned this year.
The Denver Beer Festival has been held for 40 consecutive years and is the No. 1 beer festival and beer competition in the United States. It will be held in Colorado for 3 days from October 6-8, 2022. The full fusion of music and beer is one of its major features, when traditional Blues, country and rock music are staged in various places of the Oktoberfest.
halloween
The date of Halloween is November 1st, but most people celebrate Halloween on October 31st. That night, the little ones don costumes and masks and go door-to-door collecting candy. Today Halloween (Halloween) has become a global holiday. Especially with the evolution of commercialization, businesses are also willing to seize the business opportunities brought by Halloween and participate in them, making it an important opportunity for holiday marketing.
Jack-o-lanterns, scarecrows, etc. are well-known symbols of Halloween. The theme of Halloween is inseparable from things related to ghosts, scary, and magic. Black and orange are traditional colors for Halloween.
Regarding Halloween, there are many wonderful cases and ideas on overseas social media. Through the "aggregation search" function of Marketing Cloud, you can easily search for posts with related keywords, which can be used as a reference for holiday creative posts:
World Animal Day
Every year on October 4th, World Animal Day is an initiative of the 12th-century Italian Catholic monk St. Francis. It has been 90 years since World Animal Day was established. On this day every year, various forms of related activities are held all over the world to promote the protection of animals, respect for animals, and to face and treat animals closely related to human beings.
Animal care has now become one of the top ten environmental protection tasks in the world, and the development of "World Animal Day" has transcended the boundaries of countries, races and religions. Animal-related content is also a popular topic on social media, so every year on World Animal Day, many brands publish relevant posts on social media to make the brand a better impression on the audience.
Here's what some brands on social media posted for World Animal Day last year:
National Sweetest Day
"The Sweetest Day" is an American holiday that falls on the third Saturday of October each year, a day made sweeter by the sharing of kindness, small gifts or romantic acts, and gestures of kindness. The "sweetest day" of the year is October 15th.
The sweetest day started in 1922 and has been around for a hundred years. A dozen candy companies in Cleveland at the time banded together to make a sweeter day for some of the city's most vulnerable people. They distributed more than 20,000 boxes of candy to "newsboys, orphans, the elderly and the poor."
The sweetest day celebrations are most prevalent in the Great Lakes region where the festival originated. People send flowers, small gifts, love trinkets, and of course candy to those they care about most. The sweetest day also puts more emphasis on helping those in need, providing material gifts, and providing moral support for those who may not have an easy life. Even the smallest amount of kindness can help, and it's something to remember on our sweetest days.
We have previously introduced that there are 5 National Days in a year in South Korea, the last two of which are in October, namely the Kaitian Festival on October 3 and the Hangeul Festival on October 9. The overseas target market is South Korea. of overseas brands can organize corresponding holiday marketing content in advance.
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