'Who' do you want to be the user? 5 ways to build brand recognition overseas

The pioneer brand of drones that broke GoPro's monopoly

A fast fashion brand with rich and cheap clothing categories

The mobile phone brand known as the "King of Africa"...

Like the above brands, there are always many overseas brands that have become global brands that impress and impress global users by virtue of their unique product leadership, fresh marketing methods or unique market positioning.

All overseas brands also hope to reach such a height, creating an effect that users can quickly recall and trust in specific consumption scenarios.

This requires brands to establish a clear brand awareness in the minds of users through marketing means. In today’s article, we’ll take a closer look at 5 ways brands can build and strengthen brand awareness through social media platforms.

01

targeted marketing

Deeply cultivating an industry or a scene is an important strategy for companies to conduct product research and development. But often in the marketing process, in order to "get more popularity" and "get more traffic", it is easy to deviate from the direction, and manage your social media homepage into a "generic person" who includes everything but specializes in nothing.

Therefore, for overseas brands, it is necessary to plan your social media content in a targeted manner, and to select your social media audiences in a targeted manner, focusing on providing potential customers with the value they need.

02

Build a unique style

There are tens of millions of brand social media accounts around the world, and there are even many competing products. How to grab the attention of users on social media platforms with extremely short attention span and make them deeply impressed by the brand, it is essential to have a unique style.

In the previous article, we have introduced that Wendy's, a fast food brand, is different from other competing products that emphasize happiness, deliciousness and a better life. Their style on social media is that of a red-haired girl who is vicious, scolding people, and competing products. Image, with differentiated content and presentation, wins on social media.

for example:

Customer: I'm at McDonald's now, what should I get?

Wendy's replies: You should get out right away! the sooner the better

03

Focus on consistency

The strategy of consistency has been emphasized many times.

When users are interested in your social media page because of your unique style and interesting content, don’t rush to sell products, but keep producing content that interests them. Because deep brand recognition cannot be formed by one or two posts, only by persistently emphasizing the brand’s mission, vision or temperament can it leave a unified impression on users.

04

insist on interaction

Facebook has added algorithms for recommending unfollowed content to its new Feeds stream, emphasizing that one recommendation is based on whether a piece of content generates or generates a lot of engagement. Not to mention TikTok’s recommendation algorithm, which requires your content to generate a lot of engagement in a short period of time.

At the same time, interaction can help you better understand users and respond to their comments and private messages in a timely manner, which can strengthen users' identification with the brand homepage. It is an important means to enhance users' brand awareness.

05

The evolution of marketing technology

Martech, that is, marketing technology, advocates the ability to add more technology to the marketing path to improve the marketing effect. This is an efficient and precise future direction, and its effectiveness has also been proven in practice.

For overseas social media marketing, from the early stage of mining target users and their preferences, formulating content marketing strategies and plans, to the mid-term cross-platform overseas social media posting, and the later stage of social media marketing data recovery and analysis, Martech’s technology can be leveraged. strength.

Epilogue

Marketing Cloud, as a MartechSaaS for overseas social media marketing, can provide Chinese and English bilingual, platform-based technical support covering the full range of overseas social media marketing for Chinese overseas brands and their international teams. It can help all overseas brands to seize the Martech dividend and strengthen the brand awareness of global users.

If your brand is in the brand awareness building stage, or you want to deepen your brand awareness among overseas users, please leave your contact information, and we will arrange overseas social media marketing experts to get in touch with you.