Just starting TikTok, how to quickly create effective content?
More and more brands are starting to focus on TikTok marketing and the acquisition of traffic on it, but creating TikTok videos must not only "fit the TikTok tone" but also "quickly grasp the trend". For brands that have just started TikTok layout, it seems to have certain difficulty. Invisible creative thresholds make it difficult for brands to quickly integrate into TikTok’s unique community atmosphere.
In today’s article, we will provide a very “novice” TikTok content creation guide to help all overseas brands who want to join the TikTok trend to gain more attention and build influence.
01
3 Types of Premium Content
The first step in creating content on TikTok is finding the content backbone of your brand. These pillars are content that supports your continued creation, delivers your brand message, and generates engagement. The specific situation may be different for each brand, but in general, brand content on TikTok can be composed of the following three types:
Trending content based on popular audio, styles and jokes on TikTok
A series of videos that capture the attention and regular viewing of viewers
Community-based content primarily for user interaction and engagement
1--Trend content
Top trends on TikTok are primarily driven by audio, hashtags, and filters.
Audio comes first, because the first thing that comes into your senses when you open TikTok is all kinds of audio in autoplay. At the same time, TikTok also provides the function of clicking the same audio clip to help you quickly create content using popular audio.
4 ways to create trending content around "audio":
- Check out "Trends," TikTok's top trending page to visually see what audio is trending on the platform.
Check out Audio Librar, the commercial audio library is TikTok's copyright-free audio library for brands.
Directly use the original sound of the video. Many of the popular TikTok audios come from the original sound of the video created by the users themselves. If your originality is magical enough and brainwashed enough, it will trigger users to use it spontaneously, which can also enhance the spread and influence of brand content.
Using TikTok's own "Voiceover" function, TikTok's "Voiceover" function can automatically convert your subtitles into narration, which is especially friendly to brands that do not have a dedicated person to dub. And TikTok's own audio will be more attractive to platform users.
2--series video
Anyone who is "chasing drama" and "chasing more" on Douyin knows that if an account attracts your attention, it must be continuing to produce the same type of content that attracted you in the first place. That is to say, if the content of an account is not consistent and coherent enough, then the account can only rely on a single video "small fire", but it is not enough to attract users' attention and continue to maintain popularity.
So we can create a series of videos on TikTok to attract viewers to follow the account for follow-up content. And TikTok also offers a playlist feature that lets brands group series at the top of the homepage to view different series.
This content type is also very friendly to B2B brands, such as product function introduction or teaching videos, which you can split into continuous short videos for continuous release. At the same time, words such as "xx series 1" and "xx series 2" are added to the copy to make it easier for users to search and view related content.
3--Community content
Community content is content that helps your brand increase audience engagement and stickiness. Unlike other social media platforms retweeting and commenting on user reactions, TikTok is the first platform to implement a "video reply to comments" feature.
Responding to a viewer's comments in the form of a separate video, or producing a separate video to focus on responding to the viewer's comments are important means to increase the audience's favorability and trust. Through the creation of this kind of video, the audience can feel concerned and needed, thereby further mobilizing the enthusiasm of the audience to interact with your content.
From the perspective of TikTok's recommendation algorithm, content that more people interact with is more recommended, so this is also an essential type of content for every overseas brand to create TikTok videos.
02
Boost for Authoring: Acquiring and Analyzing Data Quickly
Creating content that fits the platform’s tonality can help brands gain influence with less or no TikTok advertising. This is because although TikTok has become a new trend in brand marketing, it is still in the traffic dividend period, and it can also obtain traffic with high-quality content.
So we solved the problem of creating content, how do we elevate the content so that our branded TikTok videos go from "essential" to "premium"?
From the experience of serving many overseas brands in overseas social media marketing, we believe that it is the fast acquisition and analysis of data.
For any brand, other people's good videos may not necessarily be copied, and their own good videos on other platforms may not necessarily be copied.
Through the "monitoring" function of Marketing Cloud, you can authorize and associate the TikTok enterprise account you own, and visually check the data changes of the authorized account in the domestic network environment. The aggregation presents all the main indicators required for TikTok marketing, and intuitively and quickly grasps the comprehensive operation of TikTok accounts.
Including: core indicators such as total fans, new fans, average views/duration/completion rate, visual trend overview presented by curves and bar charts, fan demographics by gender/country and selected time period Popular videos and their dot-matrix distribution maps, etc.
The [Creation Preferences] data is more useful for guiding content creation, including the most used hashtags, the distribution of sound and video duration, a histogram of video release time, and the most mentioned users and URLs.
These data can be used to analyze the content creation preferences of TikTok accounts and clarify content strategies. By comparing this data with the number of interactions and views of videos, the impact of different creation preferences on video data can be analyzed.
When your brand takes the first step in the creation and distribution of TikTok content, and then continues to review the content performance by rapidly collecting and analyzing data, it can continuously improve the sensitivity and effectiveness of TikTok content creation.
Epilogue
According to a recent report from The Wall Street Journal, TikTok users now spend more than 10 times as much time viewing Reels as Instagram users, judging from the market where users consume content on the platform. That is to say, more people still choose to consume short video content on TikTok. It is also an important trend for overseas brands to boldly enter TikTok and carry out content marketing.
Through the "monitoring"-"TikTok authorized enterprise account posting and monitoring" function of Marketing Cloud, it can help overseas brands to post and manage multiple TikToks in the domestic network environment, and realize data empowerment and improve marketing effects through data reports. .
If you have needs for the TikTok enterprise account posting and data monitoring and management functions mentioned in the article, please leave your contact information, and we will arrange overseas social media marketing experts to get in touch with you.