LinkedIn posts 10 'golden ideas'
LinkedIn has more than 30 million homepages, and so many brands want to stand out among them, relying on great content performance. However, the content of B2B brands is not rich and flexible enough. What should I do if I want to grasp the attention of the target users and publish LinkedIn posts in a "flowing" way?
Recently, the LinkedIn Marketing Blog released 10 post inspirations to help brands who want to improve the quality of their content marketing successfully achieve their goals.
01
video, video, video
Important things are said three times. Today, all social media platforms prioritize video content, and the same goes for LinkedIn.
According to LinkedIn data, video is five times more likely than other types of content to spark a conversation among platform users. Additionally, LinkedIn users watch video ads three times longer than static ads.
If you want to capture the attention of target users for a longer time, you must attach great importance to video content. LinkedIn recommends that brands use "short video" and "video case introduction" for creation, even if it is only 10 seconds, it can be very rewarding.
02
Carousel posts
LinkedIn carousel posts are a way for users to swipe through static images. Posts like this fill the gap between short videos and single-image posts, and offer brands a way to tell a story through an image.
03
Provide current affairs information
There is no corporate professional who does not pay attention to industry trends. It is also a good choice to regularly collect and provide important news in the industry on your homepage.
04
Post long articles
Unlike other social media platforms that focus more on fast-paced, people on LinkedIn like to read immersively and get high-quality content. Therefore, the long-form function of the LinkedIn platform can help you to express your brand insights deeply and comprehensively. Just like you who are reading articles on the official account, high-quality content can retain the user's attention, and if the content focuses on helping users solve problems, it can increase the authority of the content and the user's recognition of the brand.
05
LinkedIn Live Event
LinkedIn can help brands post various events on their homepages, and at the moment, LinkedIn’s most recommended is to post “live events.”
In terms of data performance, LinkedIn disclosed that live broadcasting is a type of content with explosive growth popularity on the platform. This content type is also one of the more likely to receive platform traffic recommendations.
06
Provide current affairs information and publish polling and polling posts
Polls are one type of content on LinkedIn that users are more than willing to respond to. Around industry topics, hot events or customer needs, you can publish relevant polls to mobilize user interaction.
The great thing about polling posts at the same time is that the results can be your inspiration for your next post, or used directly as data.
07
Demonstrating Thought Leadership - Exclusive Perspective
Strong thought leadership is essential to stand out in the industry. You can demonstrate your thought leadership by expressing your own opinions on timely or controversial topics.
As a content marketer, if you can't create more in-depth content on the business side, you can invite business experts within the enterprise to provide opinions as lead writers.
08
Post images with bold text
In the process of “swiping LinkedIn,” people are drawn to images with bold text. Short "golden sentences" and question-style content can become eye-catching text.
09
Introduce product features and enhancements
The posts on LinkedIn are for their own products and services. If your product has a major update or breakthrough progress, don’t feel that the relevant content is too “advertising” and not posted. Instead, you can combine customer testimonials and cases to publicize.
10
Highlight brand experts and executives
B2B consumption decisions are often based on trust in experts. That's why you should have regular presence of experts and trusted executives on your LinkedIn. It is easier to gain the trust of users by conveying the company's philosophy in a professional and personal tone.
Epilogue
Different brands may have different requirements for content marketing on LinkedIn, but the same is how to create unique content to promote the realization of goals.
With Marketing Cloud's "Features" feature, you can browse through posts that inspire creativity. At the same time, according to the posting plan, the "Timely Posting" function of Marketing Cloud can also help you arrange the prepared content quickly and in an orderly manner.
If you have any needs for LinkedIn content marketing, posting and improving effects, please leave your contact information, and we will arrange overseas social media marketing experts to get in touch with you.