Twitter Basic Law: Golden Tweeting Formula + Effect Measurement Table

Based on its stronger real-time information release properties, Twitter is the "first platform for news release" for many brands going overseas.

However, with the continuous improvement of Twitter's functions, the capabilities and effects it can provide for overseas brands are also constantly evolving. According to Twitter's official data, 76% of platform users say that information on Twitter has led to their purchase.

That's why in today's article, we'll be interpreting Twitter's latest "Guide for Businesses and Professionals" for all brands going overseas. (Reply to the keyword [Twitter Guide] in the background of the official account to download the complete guide)

We have extracted the more effective posting methods provided by Twitter and how to measure the effect of posting, and shared them with you. I hope to help overseas brands consolidate their Twitter posting and marketing skills and improve the effect of Twitter marketing.

01

Gold tweet formula

In the report, Twitter introduced that it is very important for brands to maintain a stable tweeting rhythm, which is also a recognized rule in social media marketing overseas.

But content on Twitter is short and fast, so how do you post effective content? Twitter offers the following tips:

1-- Emphasize the main point in the tweet

Twitter’s tweets have a 280-character limit, so for Twitter users they’re used to quick scans – to stand out in the quick-swipe feed, brands can use symbols, emojis, and emoticons to make them what they want The focus of the expression is highlighted.

2--Use CTA copywriting

Call to action is actually one of the means to emphasize the key points, but the CTA copy is more to help the brand quickly achieve the goal that this tweet wants to achieve. Such as "Learn more about our policies →" "Sign up to get" "Subscribe to our content now" and so on. A simple sentence can also impress the reader and make the reader produce actual action.

3--Use 1-2 tags related to the brand

Hashtags have always been an important marketing tool for Twitter. Unlike Instagram, which covers as many hashtags as possible, tweets have a length limit, and Twitter doesn't recommend users overuse hashtags. So you only need to use 1-2 brand-related hashtags in your tweets. Such as the brand's activity topic, or the brand's industry-related topics.

4--Include relevant links as much as possible

Twitter has a very high-quality external linking experience, and adding a link to a tweet translates into a previewable card effect on the Twitter platform. So try to include links in your tweets that you want your readers to see, which can effectively increase conversions.

What if the link is too long? The "Post" function of Marketing Cloud supports converting long links into short links, and directly previews the card effect after the link is sent out on the Twitter platform. You don't have to worry about the link occupying too many characters, or the link rendering effect is not good.

5--Use colorful, high-resolution images

Also, since users have limited attention spans for each tweet, if you can match a tweet with a colorful, clear picture, it will effectively grab the user’s attention and make them more likely to stick around for the tweet.

02

How to measure tweet performance

For many brands, especially small and medium-sized brands, it is difficult to establish a complete Twitter marketing effect measurement mechanism and tweet effect measurement mechanism.

To this end, Twitter provides a simple and direct tweet effect measurement table in the report. Referring to this table and combining with the data report of Marketing Cloud, it can help you quickly grasp the Twitter marketing effect.

In this guide, Twitter also provides the reasons why brands conduct marketing on Twitter, the elements and requirements for setting up a brand's Twitter homepage from 0, and so on. You can download the complete guide by replying to the keyword [Twitter Guide] in the background of the official account.

At the same time, in the "Posting" function of Marketing Cloud, you can easily find the content specifications of mainstream social media platforms including Twitter, and intelligently post with one click.

If you have a need for how to improve Twitter marketing effects, get Twitter marketing ideas, and quickly publish social media posts, please leave your contact information, and we will arrange overseas social media marketing experts to get in touch with you.