Save time and effort to produce 'reports', scientifically and quantitatively evaluate the effect of overseas social media operations

In overseas social media marketing management, there are several issues that need constant attention:

☐ What is the expected result of overseas social media operation and promotion?

☐ How will the expected results be achieved?

☐ How do you know that the expected results have been achieved?

An effective way to solve the above problems is to establish a monitoring and evaluation system, which is the basis for obtaining the expected results. Among them, an important basis and means for scientific quantitative evaluation of the effect is the report.

"Report" can be said to be a rigid need for overseas social media operations. What is the operational effect, data performance, whether the established goals have been achieved, what problems exist, how to improve, and work results, etc., all need to be reflected in "reports".

In a complete overseas social media operation report, it is necessary to not only reflect the data status of key indicators, compare the data during the reporting period with the goals to judge the achievement of the expected results, but also have a vertical comparison with its own historical data. And the horizontal comparison with competing products, in order to judge the stage and process of its own social media operation growth from multiple dimensions.

The report should not only have data, but also data attribution and analysis, which is the part that best reflects professional ability and experience. Whether the attribution is accurate and whether the analysis can hit the key points will be directly related to whether the relevant strategies can be effectively and dynamically adjusted, and finally achieve the expected or even exceed the expected effect.

Many brands have established overseas social media matrices, establishing more than one homepage on multiple social media platforms to target different target markets and overseas audiences. At this time, the observation and comparison of homepage data on different platforms and different regions can provide a lot of valuable information. For example, which market is growing faster and has better prospects? Which platform has better interactions and conversions? Whether you need to adjust your market strategy and marketing strategy in a timely manner according to the growth and feedback of social media, etc. If the above content can be covered in the report, it will undoubtedly bring greater value to the overseas growth of the brand.

Although "reporting" is an indispensable and important part of doing a good job in overseas social media projects, it is also a headache for many people. On the one hand, it is necessary to obtain a large amount of data and conduct summary statistics; All of these take up a lot of manpower and time.

The traditional manual reporting method is only suitable for a small number of low-frequency needs. In fact, many overseas brands are now using technical tools to solve the problem of time-consuming, labor-intensive and heavy workload of "reporting". Operational reports are characterized by huge and trivial data, for which data management software can do better than humans. The analysis and summary part of the report can also be done more objectively and comprehensively with the help of SaaS tools based on big data analysis.

For the rigid need of "reporting" of overseas social media operations, it provides a complete and efficient solution, which can be regarded as a fast channel to scientifically and quantitatively evaluate the effect of overseas social media operations.

Giving users great freedom and maximizing customization is a major feature of the reporting function. In terms of report types, the platform has both overall reports and special reports, including social account operation report, post operation report, social account comparison report, cycle comparison report, social account diagnosis report, topic analysis report, paid detection report, industry There are more than ten types of analysis report, release history report, data summary, portrait analysis, team performance report, etc. Users can choose one or several of them for free combination according to their needs.

The report data covers indicators and analysis of dozens of dimensions such as fans, interactions, postings, post types, best posts, and OS scores. The data comes from overseas mainstream social media such as Facebook, Twitter, Instagram, LinkedIn, YouTube, VK, etc., which are true and reliable. As for the reporting period, you can select regular weekly reports, monthly reports, or other reporting periods or specific date ranges as required.

The PDF report after one-click export is in an already-arranged format, which is clear and concise. The following are some pages of a brand's monthly operation report in August:

When setting the export options, you can choose to share the exported report with the team, or share it with the mailboxes of one or more objects, so that the report can be seen by more people synchronously.

It also provides "Industry Analysis Report" in the report type of "Export Report", which provides users in different industries with the data performance of the industry in overseas social media as a reference. The following is part of the mobile phone industry analysis report:

In order to facilitate users to use the report export function, the "Export Report" button is set on multiple pages, so that reports can be exported without switching to the report export page, and regular reports can be created for a homepage.

It can be seen that in the form of SaaS services, users are provided not only a social media data marketing management platform, but also a productivity tool.

Epilogue

Results-based management has become a global trend. Managers are judging performance based on project outcomes, not based on their control over inputs, a shift from focusing on inputs to focusing on results. The "Report" provides a reliable basis for the realization of this transformation and the effective management of overseas social media operation projects. With this helper, you can generate the required reports with one click in the future, saving time, effort and worry!

All the data in this article comes from public data, and the data acquisition and analysis tools come from Marketing Cloud, a global social media data marketing management platform. If you are interested in the "report" and other functions of Marketing Cloud, please leave your contact information, and we will arrange overseas social media marketing experts to contact you.