Where does Douyin We Media start, and how do We Media make money?

1. Find the target account

If you want to find a benchmarking account, then you must first determine your own account positioning, understand what the keywords of your account are, and know your commonly used hashtags. Through the Douyin search bar, search for keywords to find the target account.

Another way is to have a red frame of Follow+ on the home page of the benchmarking account that has been found, and there is a black inverted triangle next to it. Click the inverted triangle to see more benchmarking accounts .

Of course, there are several ceiling-level bosses in each field, and we don't need to specifically look for such accounts when we look for benchmark accounts. Because the operation mode of this kind of account is different from that of ordinary accounts, one of his videos may be the work of a dozen or even dozens of people behind it. We cannot reach this scale for the time being.

2. Observe the main characteristics of the benchmarking account

After finding the benchmarking account, we can't blindly imitate, we have to learn other people's account model with the goal and direction. On the homepage, we can see his video cover, layout and topic type. We can organize and learn. Learn other people's cover style, title pattern.

After clicking on the video, we can see the editing style of their video, observe the expression of other people's lens language, and even the choice of background music.

3. Refine the essence and then imitate

The main extracts are as follows:

1. Golden Five Seconds

The golden five seconds at the beginning determine whether the user chooses to continue watching or swipe away. The first few seconds of many videos are questioning and shocking to keep viewers watching.

We can take a good look at how the benchmark account is presented in the golden 5 seconds in the front, and then we can learn from it.

2. Video structure

Each video has a video structure. We can benchmark the video structure to observe what kind of shooting techniques are at the beginning, middle and end of them, and the narrative process.

3. Topic

You can pay attention to what the topics of their highly praised videos are. Sometimes you can learn from other people’s topics and create your own creations. You can also check the latest hot topics on Yizhuan, and check related hot events according to the reading volume. The development of the situation, help yourself to quickly find the topic!

4. Operation strategy

Analyze the release time of the benchmarking account, fan interaction, update frequency, video length, and selected hashtags, etc. You can see what fans care about and what is most discussed in their comment section.