The influence of Reels has surged. How do overseas brands create popular Reels?

Video is the focus of Instagram at the moment, and of all the video formats, Reels is the focus of the focus.

According to a recent study of all 77.6 million posts posted on the Instagram platform throughout July, Reels has become the most-reached and third-most popular post type on Instagram.

That said, Reels has become the best choice for brands to expand their reach and drive engagement on Instagram. Reels has become the first choice for brands on Instagram, both in terms of platform recommendation and user preference.

In today's article, we will provide 4 methods for making popular Reels videos for overseas brands to refer to, hoping to help more brands improve their ability to make Reels and achieve better marketing effects.

01

Start the Tag Challenge at Reels

TikTok's branded hashtag challenge is now also available on Reels.

In the past, adding appropriate hashtags on Instagram can attract more traffic. If you build a challenge for your Reels video, and customize a unique tag for the challenge, it can help your video get more attention. , and directly guide users to post videos using the same hashtag to expand the influence of the brand challenge.

For example, Sephora launched the Reels video challenge in collaboration with influencers on Instagram to call on more users to participate in makeup challenges by using Sephora’s makeup products.

The multiple assistance of Reels+Reds+Brand Challenge has made this video 1.9 million+ views and nearly 30,000 likes.

02

The whole point of "ghost animals" try it out

Reels videos are like TikTok videos, short is better. How to expose the brand and impress people in the shortest possible time? Try the "ghost animal" game.

Ghost animal video is a type of funny video. It uses highly synchronized, fast-repeating material to match the rhythm of BGM with ghost-like twitching to achieve brainwashing or hilarious effects. For example, "Shuan Q" and "Mixue Bingcheng Sweet Honey" that we often see on domestic Douyin belong to this category.

For example, Burger King, as an active member on social media, often publishes short "ghost" Reels. These Reels are often filled with bouncing Burger King products, happy camera shakes, and more, and get high views and likes.

03

make a fuss about sound

In addition to making a fuss about the challenge of content and the repetition of pictures, we also recommend that brands develop ideas from the unique "voice" of short videos.

Sound is the user’s first stimulus after opening a video, so an audio that resonates or evokes interest can also be favored by users.

For example, the first Reels released by Xbox on Instagram is the combination of its classic boot screen + sound effects, which is recognized by Xbox players through familiar sounds. In the end, the Reels received 160,000+ likes.

04

with clear subtitles

There are also many users who watch videos without turning on the sound. Therefore, you should add concise, clear subtitles to your videos to summarize and describe the video content.

However, it should be noted that the subtitle format is best in the middle of the video, or set the subtitles with a 4:5 ratio as the viewfinder. Because the current ratio after Reels clicks is 6:19, but the part displayed in the information flow is still 4:5.

Epilogue

At present, the "Posting" function of Marketing Cloud has supported the direct publishing of Reels in the domestic network environment. At a time when video content and Reels content have become more and more important, if you want to publish Reels simply and directly, and get more technical support for social media marketing including Instagram, please leave your contact information and we will arrange a special person Get in touch with you.