September Overseas Marketing Calendar: IFA Consumer Electronics Show, Tokyo Game Show, World Travel Day...

In the early autumn and September, various overseas exhibitions, competitions and cultural activities will be staged gradually, and the peak sales season is approaching.

Here are the major festivals and hot events around the world in September:

International Funkausstellung Berlin

In 2022, although the impact of the epidemic has not completely dissipated, more and more countries are bringing their economic and social life on the right track, and activities including exhibitions have also returned to offline.

The International Funkausstellung Berlin (IFA) is one of the largest consumer electronics exhibitions in the world.

IFA is held every year. It is an important market for European consumer electronics buyers, wholesalers and retailers to understand and purchase commodities in this field. It is also an important market for consumer electronics manufacturers and traders around the world to gather and display new products, new The most important venue for technology.

Affected by the epidemic before, IFA shortened the duration to three days in 2020 and was closed to the public; in 2021, it was closed for another year due to the COVID-19 epidemic. This year, the 62nd IFA restarted offline.

From September 2 to 6, IFA Berlin will bring together the world's leading brands in consumer electronics, home appliances, information technology and telecommunications to provide a unique showcase and platform for the global industry.

Consumer electronic products are one of the main force of Chinese brands going overseas, of course, this important business opportunity will not be missed. On overseas social media, overseas brands have already begun to warm up for the upcoming important events. The following is a series of short videos produced by TCL for IFA, showing the technical highlights of its products, and posted on the Facebook homepage matrix:

Honor will also participate in #IFA2022, when CEO Zhao Ming will deliver a keynote speech. To this end, Honor has released a series of warm-up posts on overseas social media and an event announcement for the live broadcast of the speech on September 2:

Earlier at the end of July, Honor has updated its Facebook page cover:

Haier, Hisense and other established home appliance brands also made a lot of moves during the IFA period. Hisense and Leica Camera recently entered into a technical partnership to launch Leica's first laser TV, the Leica Cine 1, which will debut at #IFA2022 in Berlin. Here's Hisense's tweet:

It is not difficult to see that Chinese brands are paying more attention to the global market and going overseas, and we look forward to them achieving better results!

TGS Tokyo Game Show

TGS Tokyo Game Show is another blockbuster event that returns to offline this year.

Tokyo Game Show (TGS) is the second largest game show in the world after the E3 game show in the United States (E3 game show will return in 2023, both physical and online). The content of the Tokyo Game Show is mainly based on various game consoles and their entertainment software, computer games and game peripheral products.

The Tokyo Game Show has been held every spring and autumn since 1997, and in 2002 it was changed to every September or October. Now each exhibition is usually held for four days: the first to second days are professional visit days, only open to game industry insiders and the media; the third to fourth days are general open days, open to all visitors.

In 2020 and 2021, the Tokyo Game Show will be held online due to the impact of the epidemic. After three years, the Tokyo Game Show decided to return to offline in 2022. According to the official TGS statement, "In the past two years, we have once again realized that although the latest information can also be obtained through the Internet, those moments of emotion and joy can only be burst out when we gather in the same space to share together."

TGS 2022 will be held for 4 days from September 15th to 18th, with business negotiation days and general open days as usual.

Gaming is a big industry. However, revenue and the number of players in China's game industry fell for the first time since statistics were available in 2008, according to first-half data from the China Audiovisual Digital Publishing Association. The total industry revenue fell by 1.8% year-on-year, of which domestic revenue fell by 4.3% but overseas revenue increased by 6.2%.

The uncertainty brought about by regulation has prompted game companies such as Tencent, NetEase, Mihayou, and Lilith to rapidly expand overseas markets. It is believed that the upcoming TGS 2022 will bring further overseas growth to these strong players.

World Tourism Day

Every September 27th is World Tourism Day.

Tourism is one of the industries that has been hit the hardest since the outbreak. Fortunately, the global tourism industry has begun to recover this year, and the overseas tourism industry is accelerating.

The first five months of 2022 saw a strong rebound in international tourism, with some 250 million international passengers travelling. This means the industry has recovered to nearly half (46%) its pre-pandemic level in 2019. In some regions, arrivals have reached or even exceeded pre-pandemic levels. Countries have lifted remaining travel restrictions and boosted consumer confidence, which will be an important driver of the tourism recovery.

The theme of World Tourism Day 2022 is: Rethinking tourism. The theme aims to encourage people to rethink what tourism means for development, including through education and employment, and to discuss how tourism affects the planet and opportunities for more sustainable development.

Overseas brands that focus on tourism will publish related festive posts on World Tourism Day. This is a post made by Visit Jiangsu for World Tourism Day last year:

Overseas brands in other industries will also take advantage of the popularity of World Tourism Day to release content that combines their own products and services.

Haier suggests that people who can't travel the world temporarily can use the Haier refrigerator to get the holiday mode they need, and use the magnet to map the upcoming holidays. The post is accompanied by a link to the main product site to drive traffic and conversions:

Tecno Mobile India highlights in a short video that traveling with a smartphone with a high-quality camera is more fun and brings more memorable travel memories:

European Heritage Days (EHD)

The European Day for Cultural Heritage is a joint initiative of the European Commission and the European Commission, involving the 50 member states that have signed the European Cultural Treaty, with the motto - Europe: a common heritage. The festival provides the public with the opportunity to visit some buildings and national monuments that are not normally open to the public, aiming to increase the architectural and environmental accessibility and protection of national monuments. This action is also commonly referred to as an open house.

In Europe, many public buildings carry a rich history and are usually closed to the public. For the public, this is a great opportunity to explore them.

European Heritage Days 2022 will be on Saturday 17th and Sunday 18th September with the theme "Sustainable Heritage".

The official European Heritage Day Facebook page shares a series of funded European Heritage Day stories, raising awareness and awareness of cultural heritage and its protection. This is very useful for overseas brands. Telling brand stories in a way that is more acceptable to local audiences on overseas social media and strengthening the understanding and cognition of the brand is an effective way to do a good job in brand marketing. Here are some of the posts from the European Heritage Day story:

World Car Free Day

Every September 22 is World Car-Free Day, also known as "International Car-Free Day". Its purpose is to enhance people's awareness of environmental protection, understand the harm caused by cars to the urban environment, and encourage people to use public transport and ride in urban areas. car or walk.

"Car-Free Day" was first initiated by France. Later, Car Free Day was incorporated into the EU's environmental protection policy framework in February 2000, and September 22 became the "European Car Free Day" and "International Car Free Day". Since then, this activity has rapidly expanded to the world.

Today, it has become a global consensus to protect the environment, advocate green travel, and develop energy-saving and new energy vehicles. Many international politicians and celebrities have also advocated environmentally friendly travel methods on different occasions.

There are many car brands among Chinese companies going overseas. They might as well use the application of new energy vehicles and new technologies as their promotional points on overseas social media.

When domestic brands go overseas, they are generally more conventional when they make festive content posts, while foreign content is relatively more open. The video content of the following car-free day post is a tank running directly over a car:

Last year's World Car Free Day, Volkswagen introduced a GTI mountain bike made by itself on social media, and called on everyone to take a break from their cars and get their feet moving:

Epilogue

"Golden Nine and Silver Ten" is a traditional peak consumption season, and the flocking festivals and hotspots have brought more opportunities for overseas brands in different industries to take advantage of the marketing opportunities. With the position of overseas social media, I believe that every opportunity will not be wasted.

All the data in this article comes from public data, and the data acquisition and analysis tools come from Marketing Cloud, a global social media data marketing management platform. If you are interested in the functions such as "Publishing Calendar" and "Timely Posting" of Marketing Cloud, please leave your contact information, and we will arrange overseas social media marketing experts to get in touch with you.