Interpretation of Instagram's latest algorithm | How to make your content appear in the target audience's Home Feed?

Aug 29, 2022
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Recently, Instagram officially released an interpretation of the recommended content algorithm on its Home Feed homepage, explaining to users the "cause and effect" of the recommended content. How can brands get their content recommended based on these rules? We will find out with you in this article.

The algorithm of Instagram’s recommended content has been updated. One is to deal with the negative emotions of users some time ago, so that users are not disgusted with the recommended content; the other is to let users continue to get recommendations of content they are interested in, making the Home Feed page more personalized. First, let’s take a look at Instagram’s content rules highlights.

Home Feed Recommended Content Composition

  1. Related recommendation

This part of the content is the content posted by the account you follow. The platform will sort according to your interaction with your account (like, comment, forward), and the more interactions you have, the more you will appear in the front row of Home Feed;

  1. Unrelated Recommendations (Key Points)

This part of the content is the content posted by the account that you do not follow. It recommends posts to you mainly based on your overall interaction performance on Instagram and the overall interaction performance of the platform itself. Such as recommending interactive content for people you follow, popular content on the platform, etc.;

(Push unfollowed content to you through recommended posts to gain user attention)

Home Feed does not follow people source

  1. Author to source

The platform will recommend content to you based on the type of accounts you follow.

  1. Recommend similar types of author (account) content;

  2. Recommend content similar to the text, pictures, and videos of the posts you like;

  3. Recommend collections of different types of content that you like at the same time (if you like science fiction content and cosmic space content, the platform will recommend posts with both types of content);

  4. It is recommended that you pay attention to the content that the author has interacted with;

  5. Post type to source

The platform recommends you based on the type of posts you interact with. Such as single image posts, video posts, and image collection posts. Secondly, Instagram itself will pay more attention to recommending Reels content;

Instagram Home Feed homepage recommendation content is different from exploring page content. The latter is mostly unfollowing people content, and users have less chance to browse; while the former is the page that users mainly browse, interspersed with the following people content and the unfollowing people content recommended by the platform for you according to the algorithm. Therefore, overseas brands should pay attention to the investment in recommended content, and publish posts that can be recommended to the Home Feed page of the target audience.

How do brands produce content?

  1. Follow brands similar to yours

Pay attention to brands similar to yours (same industry, same fan audience, etc.), especially pay attention to those brands that perform better and imitate them, such as learning their copywriting, pictures and video styles, so as to promote your content to appear On the target audience's Home Feed page; the algorithm may make recommendations based on how similar you are to popular brands based on text similarity.

Through the "Monitoring" function of Marketing Cloud, you can monitor data across time dimensions for multiple accounts at any time. One-click viewing of the best posts from multiple selected social media accounts for imitation learning.

  1. Maintain freshness

Brands need to maintain the frequency of their posts. The time dimension accounts for a large proportion of the content recommendation algorithm of Home Feed, and the platform will recommend content in order of time, so each overseas brand needs to maintain a certain frequency and regularity of posting. Only with frequent updates will you be more likely to appear on your target audience's homepage.

The "Posting" function of Marketing Cloud helps brands quickly set up a release calendar and post regularly with one click. While maintaining regular postings, do not miss any important marketing nodes.

  1. Publish Reels content

Reels content will be the key content recommended by the platform, and short videos are part of Meta's constant overweight. Brands can publish more Reels content. As shown in the figure below, the most common recommended content by users is mostly Reels videos.

Epilogue

After mastering the algorithm rules for recommended content on the Instagram platform, brands can enrich the content of their posts, strive for more exposure and traffic driven by the platform algorithm through the above techniques, and use homepage recommendations to reach more target audiences. The original text introduction of this part of the algorithm can be viewed by clicking "Read the original text" in the lower left corner.

If you are interested in the "monitoring", "posting" and other functions of Marketing Cloud mentioned in the article, please leave your contact information, and we will arrange a special person to contact you.

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