What is Internet Marketing? Development Trend of Internet Advertising Industry /How to Engage in Internet Marketing?

Under the influence of the epidemic in recent years, the way of online shopping without leaving home has been closely linked with people's daily life; the same is true of working from home. A large number of companies have laid off employees and jobs have been reduced, which has undoubtedly brought a lot of pressure to the employment of current graduates .

1. What is Internet Marketing

The official explanation is as follows:

Internet marketing, also known as network marketing, is a new type of marketing method based on the Internet and using digital information and the interactivity of network media to achieve marketing goals. With the maturity of Internet technology and the low cost of networking, the Internet is like a " universal glue " that connects enterprises, groups, organizations and individuals across time and space, making the exchange of information between them "easy at hand". The most important and essential part of marketing is the dissemination and exchange of information between organizations and individuals.

If there is no exchange of information, then the transaction is the source of nothing. Because of this, the Internet has certain characteristics required by marketing, which makes network marketing present some characteristics.

2. How Internet Marketing Creates Value

1. Network marketing service providers have integrated and utilized the internal and external advantageous resources of the enterprise, through their own professional technology, precise marketing strategies, and effective implementation to reduce costs, improve efficiency, give full play to their core competitiveness and enhance the external environment of the enterprise. purpose of resilience. So as to create higher efficiency!

2. Network marketing outsourcing service providers take the Internet as a platform, and on the basis of in-depth analysis of the company's current situation, product characteristics and industry characteristics, tailor-made personalized and cost-effective network marketing programs for enterprises , and are fully responsible for the effective implementation of the program At the same time, it tracks and monitors the effect of network marketing, and provides effect analysis reports for enterprises on a regular basis.

3. Development of Internet Advertising Industry

From the perspective of the composition of Internet advertising, e-commerce advertising business continues to rank first, accounting for 36% in 2019; followed by search and video advertising, accounting for 15% and 13% of total Internet advertising, respectively. The emergence of new forms of marketing, especially the development of marketing methods such as red people bringing goods, has further promoted the innovation of advertising forms and promoted the continuous differentiation of emerging channels

The billing models of the Internet advertising industry mainly include display billing (CPM), click billing (CPC), per-hour billing (CPT), performance billing (CPA) and sales billing (CPS) and other methods.

Fourth, how to engage in Internet marketing

In response to the barbaric growth of the Internet marketing industry, in July 2020, the Ministry of Human Resources and Social Security, the State Administration for Market Regulation and the National Bureau of Statistics released 9 new occupations, including Internet marketers. In December 2021, the "National Vocational Skills " was officially released.

This is a professional skills certificate that will become more and more valuable in the Internet marketing industry

The Ministry of Human Resources and Social Security designated China National Light Industry Federation as the undertaking unit for the formulation of national professional standards for Internet marketers

China National Light Industry Federation designated China Light Industry Enterprise Investment and Development Association as the main author of the professional standards for Internet marketers

Obtaining such a qualification certificate will be much more convenient for practitioners, and they can better engage in the work of the Internet marketing industry . At the same time, they will also systematically learn relevant job knowledge and marketing operation skills, and the gains will be far greater than short-term investment.

Employment is like choosing a track during a competition. If you choose the right one, you can avoid detours . If you are also interested in Internet marketers, please leave a message for consultation