Shaping Popularity Across 280 Characters: 4 Ways to Improve Your Twitter Content

With the global popularity of TikTok, it seems that all social media is undergoing a "TikTok" transformation. But among them, the "old" social media Twitter doesn't seem to think so. Twitter still hasn't given up its social model based on 280-character tweets, combining pictures, video and audio to build its own social ecology.

But this does not mean that Twitter is no longer leading the trend. In fact, many Memes or overseas pop culture are still born from Twitter. Therefore, it is particularly important for brands to publish tweets that conform to the characteristics of the Twitter platform and user preferences.

In today’s article, we have prepared 4 practical ways to help brands build popularity on Twitter, helping every brand going overseas to increase its influence on different social media platforms.

01

request to forward

The first method is very "straight". The characters of Twitter tweets are limited, so if you want to expand the coverage and influence, it is not as intuitive as asking readers to retweet directly in the tweet.

Of course, "retweet" is an action. In order for readers to complete this action, you need to provide incentives in the tweet, that is, "repost with prizes". For example, starting with a catchy "Give Away" and offering NFT rewards promoted the retweet of this tweet.

In addition, Twitter is currently a social media platform that officially supports the display of NFTs on its own homepage. Therefore, for brands that want to show a sense of technology and the future, it is a good choice to develop their own NFTs for forwarding lottery draws.

02

ask an interesting question

In yesterday's article, we reminded SMEs not to post content that is incompatible with their business during their social media marketing process. However, brands can still set interesting questions in related fields around their own business or products, waiting for readers to answer them.

For example, "What is the most absurd name you have ever encountered in real life?" posted by British Twitter influencer FredDelicious, which aroused heated discussions among readers.

If a stationery product brand also uses this topic as a topic, and it is easy to get good results with the name written with its own stationery product in the tweet.

03

Less is more

Twitter Tweets are 280 characters + pictures, video or audio so people browse quickly on them. Taking a “less is more” approach can help your content stand out from the crowd. Short text makes it easier for readers to focus and understand the core message, and combined with humor and hot content, it is easier to impress and spread the word.

Wendy'd, for example, posted a one-sentence tweet after Facebook announced the name change: "Renamed Meat from today."

This tweet not only caught up with the hot topic of Meta's name change, but also highlighted its own characteristics of using "real Meat", which instantly ignited Twitter, triggering nearly 30,000 retweets and nearly 300,000 likes.

04

first sentence law of attraction

In addition to using short text, if what you want to express can't be said in one sentence, try to focus as much as possible in the first sentence. Just as a good article needs a good headline, a good tweet needs a concise and engaging first sentence.

For example, Jeremy Moser, CEO of SEO link building company uSERP, is very good at running his own Twitter homepage and building a good image as a brand leader through Twitter homepage.

"Copywriting is a critical marketing skill," it said at the beginning of a tweet about copywriting skills. This is followed by 10 writing tips for increasing website and ad clicks.

Let the reader hear your "first sentence" first, so that they can continue to read, and then let them get in touch with the effective information you really want to convey. Therefore, the role of the first sentence in the text is very important.

Epilogue

Twitter still has a large number of users and is still an important social media platform for journalists, influencers and niche enthusiasts to gather, share and communicate information. So for brands, not only can't ignore Twitter, but also should further improve the skills of writing tweets, so as to give full play to the role of the Twitter platform.

Marketing Cloud provides one-click posting, posting calendar, content inspiration and other functions for all overseas brands to help you create and manage tweets. If you are interested in management, please leave your contact information and we will arrange someone to get in touch with you.