4 Strategies for B2B Brands to Create Quality Social Media Posts

According to Wpromote's recent "State of B2B Digital Marketing 2022" report, 50% of B2B marketers use social media as the most effective digital marketing channel to drive sales, with content marketing and email marketing dropping to second and third place .

But when it comes to social media marketing, B2B marketers still face many challenges:

Does the social account of B2B enterprises need to be set up?

What is the level of professionalism and depth of content?

What is the overlap between customers and followers?

As a cloud service provider of global social media data and marketing, and also the core agent of LinkedIn's advertising and marketing business in 2022, in the process of serving many B2B companies going overseas, he has summed up the following 4 strategies to rapidly improve content and create high-quality social media posts. 4 major strategies:

01

Build brand personality

B2B companies not only need to show their professional image and capabilities on social media, but also should highlight their brand personality and create a unique "personality".

Professional content will always have a homogenous performance. If you package professional content into a more personalized expression, you can pull customers from the audience of your peers to your social media homepage.

For example, when GE disseminated its own successful cases, it did not use the boring "big character poster" and "brand x brand logo" to promote it. Instead, the customer's beer is combined with its own wind power generation equipment to make a vivid poster to express the harmonious cooperative relationship with the customer.

02

Conduct person-based audience research

For B2B businesses, the target is a company when it comes to marketing. But on social media, each constituent unit is a "person". What B2B companies need to contact are specific people scattered on social media. Although these people are decision makers or leaders in corporate procurement, they still have the characteristics of people as a unit.

The "Portrait" function of Marketing Cloud can gain insight into loyalty data such as audience interaction time, interaction type, and interaction times. It also provides basic information such as the user's gender, age, country & city, language, and constellation, and supports exporting relevant reports at any time. To help brands grasp the characteristics and changes of their social media fans and consumers at any time, so as to create targeted content that is of interest to target users.

03

Increase the amount of information in your post

Social media platforms are more like a huge square for communicating with each other and obtaining information. In this square, if you want people to stop and stop for your purpose, engaging content is essential.

For the target customers of B2B companies, they prefer targeted and informative content on social media. It is not difficult to understand, "one picture understands xxx professional terms", "one article summarizes x major core information" and other content in B2B marketing.

But at the same time, social media marketing for B2B companies is different from content marketing on other platforms. You can use text, pictures and live video to elevate the amount of information you convey to a higher level. If your brand can host conversations with industry experts online, it will get more attention on social media.

Marketing Cloud provides Facebook live broadcast function, which can provide a stable and fast overseas social media live broadcast experience and help more B2B enterprises reach more target customers through social media live broadcast.

04

Focus on cultivating close relationships

In reality, B2B sales will maintain a close and friendly relationship with customers, and the same is true on social media. Based on the observation and vivid expression of people, B2B companies should also pay attention to cultivating a close relationship with fans when conducting social media marketing.

Email marketing automation platform MailChimp, for example, posted on social media its arrangements for sending Valentine’s Day cards to customers, and also offered social media followers the opportunity to get their postcards. This not only completes the offline contact with customers, but also gives online customers the same warm feeling and promotes the relationship between them.

In addition to this, it is crucial to respond positively to user comments and private messages on social media. The social media homepage of a B2B company is not a cold board for posting information, but a window to communicate with users.

Through the "interaction" management function of Marketing Cloud, it can help you manage cross-platform comments and private messages in one stop, and add custom internal tags for important customers to further enhance the effect of social media interaction.

Epilogue

For B2B marketers, finding target audiences and building strong connections can be very difficult. But if you add social media marketing to your priorities, you will find that there are many more ways and means to engage with them. Welcome to continue to pay attention, we will share more methods and cases of how B2B companies establish contact with customers overseas and promote cooperation.