Officially connected to TikTok to help upgrade the marketing of overseas brands
For overseas brands to establish a TikTok marketing position, it is essential to set up a TikTok enterprise account. Compared with ordinary personal accounts, TikTok enterprise accounts have more functions and rights. It is not just a simple account for content publishing and interaction, but also provides brands with functions and channels for corporate image display and conversion.
Recently, Marketing Cloud has officially connected to TikTok's official API, adding support for TikTok's enterprise account, and many related functions such as TikTok's enterprise account operation and data marketing management have been launched simultaneously.
This update covers functions such as TikTok enterprise account data monitoring, one-click posting and interaction management, and has the following three major features:
Comprehensive upgrade of TikTok data management
The overall improvement of TikTok's posting efficiency
The overall improvement of the timeliness and effectiveness of TikTok interaction management
Comprehensive upgrade of TikTok data management
This major update enables users to directly view the TikTok enterprise account data authorized and managed by themselves on the marketing cloud platform. From the data level, help overseas enterprises to obtain more capabilities:
01
Faster experience, improve overseas social media management efficiency
After the account authorization is completed in the marketing cloud platform, the data viewing and management of the TikTok enterprise account can be completed in one stop.
The authorization method is the same as that of the other six social media platforms supported by the platform. Just click the "+" (Add social account) button in the right sidebar, and follow the guidelines to add the TikTok business account you manage to complete the authorization.
This move helps overseas brands to obtain the same fast experience in the domestic network environment as the overseas network environment, realizes one-stop management of overseas social media matrix including TikTok Enterprise Account, and eliminates the trouble of switching accounts and networks.
02
Clearer authorization data to comprehensively display TikTok's marketing effects and guide marketing strategies
The marketing cloud platform directly accesses TikTok's official API data, so it can provide overseas brands with all the key TikTok data needed for operation and marketing, and visually check its trends and changes.
Entering the data monitoring page of the authorized TikTok enterprise account, you can see the data pages of five dimensions: data overview, homepage analysis, fan analysis, video analysis and video streaming.
Data overview page:
Aggregate all the main indicators required for TikTok marketing, and intuitively and quickly grasp the comprehensive operation of TikTok accounts.
Including: core indicators such as total fans, new fans, average views/duration/completion rate, visual trend overview presented by curves and bar charts, fan demographics by gender/country and selected time period Popular videos and their dot-matrix distribution maps, etc.
Homepage Analysis Page:
Use trend graphs to display changes in OS scores and daily/weekly/monthly TikTok homepage data viewers.
The OS score is a social account scoring system launched to measure the operation status of social accounts, and the number of data viewers shows the trend of the number of users who have viewed the social account profile within the selected date range.
Fan analysis page:
Display the relevant data and statistics of the total number of fans, the number of new fans, and the demographics of fans. Among them, the number of new fans shows the trend of social account fans (followers) within the selected date range; the demographics of fans presents their distribution by gender and country of social account fans (followers).
Video Analysis Page:
It reflects the monitoring and analysis of related data such as new videos, video viewing, video interaction, traffic sources, and creation preferences.
Among them, [Traffic Source] can visually check the proportion of video viewing sources (including profiles, tags, ForYou pages, etc.), and [Audience Source] shows the country/region segmentation of video viewers, which can directly guide the brand's TikTok content optimization and delivery strategy.
[Creation Preferences] The data includes the most used hashtags, the distribution of sound and video duration, a histogram of video posting times, and the most mentioned users and URLs.
These data can be used to analyze the content creation preferences of TikTok accounts and clarify content strategies. By comparing this data with the number of interactions and views of videos, the impact of different creation preferences on video data can be analyzed.
Video Streaming Page:
Visually display the hashtag cloud and detailed data such as the number of interactions, likes, comments, shares, video views, average viewing time, coverage, completion rate, interaction rate, thousands of fans, etc. .
Among them, the hashtag cloud extracted from the video visually presents the hashtag. The higher the frequency, the larger the hashtag font.
And all the videos published within the selected time are directly presented in the video stream of the page, and support brands to search according to the set video copy and content tags.
Users can also choose to export posts in the form of Excel to further analyze the growth and changes of a single video and the interaction, viewing and other data generated during the selected time period.
The overall improvement of TikTok's posting efficiency
In addition to authorized data monitoring and management, Marketing Cloud also provides one-stop TikTok video posting support for overseas brands.
In the future, when users publish the content of TikTok Enterprise Account, they only need to go to the "Post" module and select the corresponding TikTok Enterprise Account to complete the release.
In the "Posting Guidelines" provided on the posting page, you can also check the text, picture, video and link post rules of the five major social media platforms including TikTok at any time to improve the efficiency of successful posting.
TikTok interaction management is more timely and effective
Regardless of the social media platform, timely feedback on user comments and other interactive behaviors is an important means to effectively shorten the distance between brands and users. Especially for the TikTok platform, the activity of videos (reposts, comments, likes, etc.) is an important indicator to help video content enter the field of view of more users.
Therefore, in this upgrade, the interactive management of TikTok's enterprise account has also been launched simultaneously, and support for TikTok has also been added to the "interaction" module of Marketing Cloud to help brands respond and process relevant comments quickly, efficiently, and in a timely manner.
Epilogue
In addition to the newly added TikTok platform, Marketing Cloud also supports one-stop, cross-platform content publishing, interaction management, data publishing, and other 6 overseas social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn and VKontakte. Monitoring and analysis reports are necessary functions for overseas brands in social media marketing.
If you want to know more about TikTok Enterprise Account data monitoring, one-click posting and interaction management and other functions, if you want to manage overseas social media matrix including TikTok Enterprise Account more efficiently through Marketing Cloud, please leave your contact information, We will have someone contact you.