Overseas Marketing Calendar for August: Oktoberfest, Game Show Cologne, Lefty Day, Lazy Day, World Photography Day…
The sun is like fire, the cicadas are chirping, and August is approaching.
Some things are more compatible with summer, such as drinking beer, such as being lazy at the right time, so the festivals in August have become more suitable for cooling off. Summer is not so unbearable.
Here are the major upcoming festivals and hot events around the world:
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International Beer Day
The first Friday in August is International Beer Day. This summer beer festival began in 2007. It was first a small-scale folk celebration in Santa Cruz, southern Arizona, USA. It has now become a global festival covering six continents including Europe, America, Africa and Australia.
When International Beer Day is approaching, a large number of posts with the hashtag #internationalbeerday appear on overseas social media. The content of the posts is filled with a relaxed and pleasant atmosphere, and each has its own style. Brand owners will also implant their own brands, products and services into the content, and follow the trend to do a wave of content marketing, such as the following:
Friday's #InternationalBeerDay is here, grab him:
Zippo's post on International Beer Day uses a unique lighter designed for beer lovers, and it is logical to guide interested people to the shopping website in the copy:
Zippo's posts are fairly localized. The 🍺:30 pattern on the lighter is very prominent, and Beer:30 is also mentioned in the copy. So, what does Beer:30 mean?
"Beer Thirty" is a call to action, just like saying "what time is it?", "5:30!" in a normal conversation, and can refer to any "time of the day when you need a beer." The term Beer Thirty first appeared in an American country song in 1999. In 2020, American country pop group Florida Georgia Line also released a song called "Beer: 30". The song starts like this - "Beer thirty and I'm thirsty / I work like a dog all week / So maybe a cold won't hurt me".
International Beer Day has also brought more creative inspiration to merchants. Below is an interactive short video from TOPS, the largest retail alcohol chain in South Africa and surrounding countries. Fans can pause the video at any time to see if they can be just right. Catch the falling beer:
The simple interactive game has attracted the participation of many fans, and they have shared the successful screenshots in the comment area:
TC Electronic, a Danish audio equipment company, posted on International Beer Day, soliciting names for this chic guitar, and will give whoever comes up with the best name a bottle of Danish beer! 😂
The post has received nearly a thousand comments and more than 350 reposts:
GamesCom
The Cologne Game Show in Germany will return in August, and overseas brands in the game animation industry may wish to pay attention.
As one of the largest and most authoritative interactive entertainment game exhibitions in the world, the Cologne Game Exhibition in Germany is a large-scale international exhibition of annual game transactions that focuses on game hardware, software, information software and equipment, related media and services. Attention from exhibitors and buyers.
This Cologne Game Show is the first time to return to the offline exhibition after a lapse of three years (the online exhibition will also be held live), it will be held from August 24th to 28th, and the opening night of Cologne Games will be held on August 23rd. Coming up late.
International Lefthanders Day
As the name suggests, International Left-Handed Day is a holiday dedicated to left-handers and falls on August 13 every year. The original intention of this festival is to remind people to pay attention to the various inconveniences that left-handed people encounter in a world dominated by the right hand, hoping to promote the importance of the rights of left-handed people in education, daily life, and the design of tools, and to initiate relevant left-handed people. Research.
From a global perspective, left-handers are a huge group. On August 13, 1975, the United States established the Left Hander International organization, hoping to fight for the rights and interests of left-handers. The organization decided to designate August 13 every year as "International Left-Handed Day" since 1976.
Since 1992, the Left Hander Club in the UK has also started celebrating Left Hander Day. In the UK, various cities have begun to have grand celebrations, including parades, performances, the establishment of "left-handed spaces", left-handed art creations, etc., which have made this festival more valued by people.
Most posts on social media will be posted on this day to increase public awareness of the left-handed community. Obama, Prince William, Bill Gates and many other well-known figures are left-handed:
Left-handedness does not affect athletic performance:
Because I am left-handed, there are occasional unexpected situations:
Donut King, a multinational doughnut company, makes special left-handed doughnuts for lefties:
The content of Costco's post is associated with the brand, and the shape drawn with the left hand happens to be the letter C:
African e-commerce platform Jumia released an interactive post on International Left-Handed Day, take a closer look, can you spot left-handers in the picture:
National Lazy Day
National Lazy Day, August 10, is a holiday that allows Americans to stay home and lie flat.
The purpose of National Lazy Day is to allow people to take a break from the hustle and bustle of daily work and life, so that the body and mind can rest and relax. Therefore, on this day, people do not deliberately arrange affairs or schedules, but do whatever they want.
Taking a break from the hectic routine and enjoying life may be what most people need.
When this day comes, there is also a lazy scene on overseas social media:
World Photography Day
World Photography Day is a festival for photographers and photography enthusiasts all over the world, which takes place on August 19 every year.
Why should the time be set on August 19 every year? This has to do with the invention of daguerreotypes. On January 9, 1839, the French Academy of Sciences announced the birth of the daguerreotype method. On August 19 of the same year, the French government purchased the patent and announced that the invention would be released to the world free of charge. This day is also designated as the birth day of photography.
Photography is a great invention. Today, the development of science and technology has made photography more popular and popular, and the photography function can be easily realized with a mobile phone. Everyone can take pictures anytime and anywhere to record and display their own life. World Photography Day has also become a festival for more people.
Naturally, mobile phone brands will not miss this good opportunity for content marketing. On World Photography Day last year, realme posted on social media to showcase a group of wonderful works by community members of the smartphone photography club, and called on more fans to join:
TECNO launched an online interactive activity with prizes on World Photography Day. Those who meet the conditions will have the opportunity to win a TECNO smartphone through lucky draw:
OPPO used a short video to introduce the advanced camera features of its products, and how to enjoy a new level of photography with new features such as AI, microlenses, and spot portraits:
A variety of festivals have created infinite topics for us on overseas social media, and also inspired creative desire and inspiration, and brought new forms of interaction.
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