How do Reddit ads boost performance? (official guide)
Entering the second half of the year, the world is about to usher in an intense holiday season. Therefore, Reddit officials recently launched a "Reddit Holiday Guide" to help brands make better use of Reddit advertising in their strategies and improve performance. (Reply to the key [Reddit ad] in the background of the official account to download the complete guide.)
In this guide, Reddit shares what the platform's users think about Reddit and the brands on it, as well as some findings from users' holiday experiences, and how to improve the effectiveness of brands' Reddit ads. We share it to help all overseas brands reach more audiences on Reddit and gain the favor of more consumers.
Reddit users take a positive approach to brands and products
According to data from the guide, 90% of users consider Reddit a place to learn about new products and brands. During the holidays, people flock to find advice on what gifts to buy, treats to make, holiday traditions, and more.
In addition, Reddit also has a strong influence on the choice of holiday gifts for platform users.
Three-quarters of users conduct holiday research on Reddit and make purchases based on their findings.
A third of users said they discovered new holiday products on Reddit.
One in two users said Reddit helped them evaluate which brands or products would be the best holiday gifts for them.
Why users use Reddit as a "discovery" platform
As mentioned in our article "Reddit Marketing Guide: From 0 to 1 to Start the Journey of "Slaughtering" in Overseas, Reddit users are very responsive to the platform's content and are willing to delve into any topic.
Therefore, people will refer to Reddit as a platform for "discovery", and in terms of holiday marketing and promotion, it will be regarded as a platform for "festival goods/customs" discovery.
In this guide, Reddit also offers reasons why people use it as a holiday discovery platform:
The breadth of the Reddit community: No matter what a user has on their shopping list, no matter who they want to buy a gift for, there is always a Reddit community talking about relevant topics.
The authenticity of Reddit culture: Other platforms encourage users to share their “best” and “most beautiful” experiences, but Reddit is anonymous, and Reddit users have more authentic evaluations of brands and products.
Depth and specificity of Reddit conversations: Reddit communities or discussion boards are all people who are interested in the same topic, so they have a deeper identification with each other, and will also generate more in-depth and detailed conversations and suggestions. This is very important for users to pick gifts and get holiday advice.
5 Official Tips for Making Reddit Ads More Effective
Finally, Reddit has 3 tips to help your ads be more effective in this guide:
- Avoid Ad Fatigue: Ad fatigue occurs when people see repetitive, homogeneous ads. According to data from Reddit, people on its platform can experience ad fatigue as soon as 2-4 weeks of an ad campaign.
Therefore, when setting up Reddit creatives, it is necessary to update the creatives and ideas, such as the expression in the copy and the color change in the image.
Use Reddit "Engagement Targeting": This feature helps brands target people who have seen or engaged with your ads on Reddit, and you can target new ads to them.
Use Reddit's own promotion discussion boards: You can highlight your holiday deals and promotions in discussion boards like r/deals, r/frugal, or r/gamedeals to attract users who are looking for special deals.
Use Reddit "Conversation Placement": People prefer to take suggestions in conversations, so you can try running ads for Reddit conversation flow, placing ads in Reddit conversations to give users a more authentic experience.
Highlight flexible shopping options and delivery methods: People are looking for a flexible shopping experience, so include flexible shopping options (such as installment payments, etc.) and delivery methods (such as home delivery, package Mail, etc.) can maximize the convenience.
Epilogue
In addition to ways to boost ad performance, Reddit provides insights into the most popular product types on the platform and other trends in holiday shopping in this guide. Reply to the keyword [Reddit ad] in the background of the official account to download the complete guide.
Marketing Cloud supports keyword monitoring on the Reddit platform, which can help your brand keep track of user discussions and sentiment changes on brands, products, and all topics you care about in 100,000 vertical communities.
If you are interested in Reddit advertising, Reddit public opinion keyword monitoring, etc., or want to get support from overseas social media marketing experts, please leave your contact information and we will arrange someone to contact you.