What are the reasons why the old domain name is not included in the new website?

For the website industry, we all know that the old domain name has a certain weight because it has a history of building a website before. Many companies that build new websites want to buy the old domain name to build a website, because once the old domain name is used to build a new website, search engines It may be faster to trust the new site, thereby speeding up the indexing and ranking. However, recently, the customer consulted, I clearly bought the old domain name on purpose, the website has been completed for a month, and it has not been included. What is going on? ? The following introduces several possible reasons why the website built with the old domain name is not included, and I hope it will be helpful when purchasing a domain name for a website.

1. The old domain name has a long history of building a website, and the illegal content has been around for a long time. The domain name has long been blocked by search engines. At this time, if you purchase this domain name and start a new website, it will be difficult to gain the trust of search engines. Difficulty recording!

2. The old domain name has been registered for a long time, the time to build the website is not very long, or the operation time is not long enough, but the history of the website is relatively chaotic, and various industries have been involved. The use of this old domain name in the above cases is not friendly to the new site.

3. If the new website has collected a lot of content when it was just launched, and filled every important column of the website; the content update is relatively non-vertical, and the column update does not have a fixed time period or frequency, which may be judged by search engines as Cheating site, resulting in not included.

4. The website has low-quality external links, even links to illegal websites. If such an old domain name is bought for a new website, it may also have an impact on the new website, resulting in the page not being included for a long time.

5. Either the domain name is not filed, although the inclusion rules do not require that the domain name must be filed, but from the analysis of the optimization technology side, it is found that the website with normal filing is generally better than the website without filing. Search engines will trust sites with records more.

To sum up, there will still be many other details that the website does not include for a long time. The above content is for reference only!