The first half of 2022 is over, are you ready for these two things?

Jul 7, 2022
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The first half of the year officially ended with the arrival of July. Dear overseas operators, is your "answer sheet" ready for the first half of the year?

  • "Q2 Report"

  • "Q3 Planning"

In today's article, we have prepared a "answer cheats" for you.

1. Tips For "Overseas Social Media Operation Summary Report"

  1. Horizontal comparison: compare the performance of your own brand accounts on various platforms and regions, and compare with competing products

  2. Cycle comparison: data comparison between this month and last month/this quarter and last quarter/this year and last year

  3. Industry analysis: analyze the advantages and disadvantages from the perspective of the industry background

  4. Post Comment Sentiment Analysis: Measure the audience's emotional changes to posts and their preference for brands

  5. Topic analysis: As a key element on social media, we need to analyze its attention and vitality

  6. Team performance and KPI completion: Contributions to teams and individuals are displayed in the form of data

Marketing Cloud tools can help you quickly export the data you need:

"Social Account Comparison"

The "Social Account Comparison" report can compare your own brand's different social media homepages or your own brand's social media homepages with competing products;

"cycle comparison"

The "Concurrent Comparison" report supports the comparison of data (followers, posts, interactions, etc.) of the same homepage in different time periods;

"Social ID Diagnosis"

"Social Account Diagnosis" conducts multi-dimensional (comprehensive, fan influence, content creation, content interaction, fan mobilization, etc.) operational status diagnosis for the social accounts of a single homepage;

"industry analysis"

Generate social media data reports for 30 sub-sectors for reference;

"Post Comment Sentiment Analysis"

Quickly organize and analyze the fan audience's preference for posts, so as to consider the future content direction and avoid negative emotions.

"Topic Analysis"

The number of posts on a topic, the number of interactions on a topic, and the vitality of a topic provide you with strategies for using hashtags in the future;

In addition to preparing the Q2 summary report, planning for the next month/quarter/second half of the year is equally important. Good planning can not only make operations more organized, but also help us create high-quality content in combination with the best posting timing and marketing nodes, thereby improving operational efficiency.

2. Tips For "Overseas Social Media Operation Planning"

  1. Check the status of existing accounts and formulate periodic goals

Before formulating a social media operation plan, we still need to make a summary of past performance to clearly understand the current account situation. On this basis, formulate reasonable goals and plans.

  • Update account profile, confirm account security

  • Set KPIs and key indicators for each platform (such as fan growth, interaction, etc.)

  • Analyze audience portraits

  • Summarize past successful posts, campaigns and strategies

  1. Check the Marketing Calendar for Marketing Inspiration

The marketing calendar indicates the marketing hotspots and events of the month for everyone. Incorporating key marketing nodes into the social media operation planning will help to gain traffic and expand brand influence. Important marketing nodes in July are ready for everyone: July Overseas Marketing Calendar: Ice Cream Month, Eid al-Adha, Countries with 5 National Days of the Year, Tour de France, World Emoji Day

  1. Select a social media platform and formulate the content direction

  • 80%: 20% rule: 80% of content planning should focus on spreading brand product information, educating fans, and entertaining fans; 20% content planning should focus on guiding interaction and conversion (Giveaway activities, etc.)

  • Rule of 1/3: One-third of posts are for promotion and conversion, one-third for positive brand image, one-third for engagement with fans

  1. Decide what to include in your social media calendar

Can be abbreviated: indicate the social media platform, time, post type (graphics? video?), post content

Detailed: In addition to the above, you can also add advertising information, purpose of posting, etc.

  1. ️Invite team members to review and improve the planning content together

To formulate a Social Media Calendar in the form of a calendar, we can not only use Google Sheet, WPS and other tools to write and share with colleagues, but also use the "Publish Calendar" function of the ️Marketing Cloud, which directly provides you with key marketing nodes, which can be formulated and shared at any time. Edit the operation plan of each platform.

Epilogue

Detailed data and an organized summary can clarify the advantages and disadvantages of operation, and comprehensive consideration and complete planning will promote the success of the next stage. Use marketing cloud tools to do a good job of summarizing and planning, and submit a high-quality "answer sheet" to the brand's overseas social media operations.

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