How to write CTA copywriting for overseas social media? 4 rules of good B2C copywriting
In yesterday's article, we introduced the importance of copywriting in the process of overseas social media marketing, and 10 successful copywriting formulas suitable for B2B brands.
In today's article, we will continue to introduce successful copywriting skills suitable for B2C brands, helping B2C brands to enhance the interest and creativity of their content, and to enhance the impetus of Call To Action.
4 Rules of Copywriting for B2C Brands’ Overseas Social Media Posts
For B2C brands, social media has gathered a wide range of target users for their own brands. It is an effective and necessary means to continuously reach them, mobilize them and convert them through social media content. Good copywriting can not only improve the way of contact with target users, but also enhance the influence of the brand. It is also a skill that overseas social media marketers need to master.
Therefore, we have prepared the following copywriting 4 rules for all B2C overseas brands:
- Start with a verb
Why: Verbs are action words that make it clear to the reader what you want them to do, and should be presented briefly and prominently in your copy. At the same time, it should be noted that links or buttons that require users to click should also be placed above the fold, before long explanatory text, so that these important phrases need not be scrolled to see.
Example:
How can the phrase "Ready to get started?" be more appealing? The verbs Get and Start can be brought forward and simplified to "Get started now" or "Start saving now".
How to choose the same verb? In English, some words or phrases are more appealing than others. For example, "buy" is stronger and more urgent than "purchase". "Get your copy" is more powerful than "Download your ebook".
Simplify words
Why: Adverbs and adjectives tend to be redundant, preventing users from reading key information in a post. Try to avoid adverbs that end in "ly", they are not convincing enough. But adverbs of time frequency, such as "now", which express time, can be used selectively.
Example: "Click here" outperforms "Click here quickly." A two-word phrase is enough to drive the reader to action; but "Get your ebook" with an adverb of time becomes "Get your ebook now" It can highlight the sense of urgency in time.
- Be concise
Reason: Use simple, common, and not too long words. This is because the social media copywriting of B2C pays more attention to stimulating emotions, and using simple words to stimulate emotions can avoid readers' attention being distracted by long or complex words. To avoid distracting readers to improve the CTA, brands are required to use less buzzwords, overly professional words, and empty phrases.
Example: also means free, "Free" is shorter than "without charge", and has a clear meaning, which can be seen at a glance in the copy. It also expresses credibility, "proven" is a simple word, and "established" is not very effective in daily posts because the word is too long and not commonly used.
- Go straight to the results
Why: To get your readers to do the action you want them to do first, in your call-to-action phrase, you should use words that point to the result. Avoid excessive movement that confuses or annoys the reader.
Example: For example, "Click here to buy" is compared with "buy it now". The former adds a click action to buy, and buy directly points out that the link in the post can buy something.
In addition to the above 4 rules, we have also prepared 54 English words that can be used in CTA copywriting to help you use them quickly.
Epilogue
Using the above ideas, you can easily increase the speed of your B2C social media content creation and improve the CTA effect at the same time.
Using Marketing Cloud can help you easily incorporate effective content into your content distribution plan more quickly and methodically. If you are interested in the "multi-platform one-click posting" and "publishing calendar" functions that can improve the operational efficiency of overseas social media, please contact us, and we will have someone to get in touch with you.