How to write copywriting for overseas social media posts? B2B Enterprises
Social media marketing is crucial for overseas brands. In the marketing battle of brands, strategy is the tactic and the post is the weapon.
How to better play the role of the "Post" weapon under the tactical guidance of "Strategy"?
How to make your overseas social media posts write fast and well?
What are the similarities and differences between social media posts for B2B and B2C brands?
In the many years of actual combat for serving and empowering Chinese brands going overseas, we are committed to helping customers find answers to the above questions.
Conclusion first:
In order to give full play to the guiding role of social media marketing strategies, when formulating strategies, we should start from the horizontal and vertical perspectives of ourselves, the industry, and competing products, and formulate strategies that are more suitable for brands; at the same time, strategies need to be disassembled into specific goals and actions. , to guide posting.
If you want to improve the efficiency of overseas social media posts, you should plan ahead and use one-stop social media marketing tools (such as Marketing Cloud) to schedule posts and review data. Marketing Cloud's "Timed Posting" and "Publishing Calendar" functions can help brand social media marketers to achieve multi-platform one-click posting. While saving manpower, they can deploy major marketing nodes in advance through the publishing calendar to improve efficiency.
B2B and B2C brands are very different when it comes to creating content for social media posts. B2B brands should outline the outline in the first sentence to achieve an eye-catching effect; B2C brands should pay attention to the interestingness and creativity of the content on the one hand, and also pay attention to providing the driving force of CTA in the last sentence.
Therefore, we will divide it into two parts to describe how B2B and B2C brands write good copywriting for overseas social media posts. From a practical point of view, it provides new ideas for overseas brands.
10 Laws of Copywriting for B2B Brands’ Overseas Social Media Posts
As mentioned above, for B2B brands, the core point of social media post copywriting is to outline in the first sentence. This is due to the particularity of the customers in the B2B industry - if we want to connect with B-end customers on social media, we must understand the scene when they obtain information on social media. B-end customers need to obtain the most core information directly before deciding whether to stay more on your content. So whether it’s a short Twitter post or a long post on LinkedIn, it’s time for B2B brands to boost the appeal of the first sentence of the post.
We have prepared 10 methods
- Emphasize the list
Why: Give a list of items related to a specific topic, increase the density of the effective content of the post, and increase the appeal to customers.
Example: Top 10 Instagram Trends to Watch in 2022
- How To / Hands On / Tutorial
Reason: The tutorial class is suitable for any B2B marketing scenario, and it also accurately meets the needs of the target audience. Sharing your brand or product on the right way to do something builds trust.
Example: How to get leads on LinkedIn? The official guide gives 5 steps
- Case studies
Why: Cases demonstrate immediate and real effects. And the customer will establish the identity of the brand that provides the product or service through the identity of the case.
Example: 832% growth in three years, social media performance analysis and operational inventory of Xiaomi Mi Fan Festival in the African market
- Make a comparison
Reason: "Comparison" is a research method, and the use of comparison in the post can arouse the curiosity of customers about the comparison results and the recognition of the spirit of brand research.
Example: 1 Billion VS 1 Billion, TikTok and Instagram Ad Performance Comparison Report
- Beginner's Guide
Reason: Every industry has new "novices" entering at any time, and they have a strong demand for comprehensive and professional information about the industry. By providing a beginner's guide, it can continue to influence people in the industry and better spread the brand content.
Example: Pinterest Marketing Guide: Dominate the Global "Search Engine for Inspiration"
- Infographics/One picture to understand
Why: Visual content tends to be more accessible to people’s cognition than textual content. At the same time, a picture can carry more content on a limited screen.
Example: Yitu grasps the 28 restricted content types first announced by Facebook
- Expert review/opinion
Reason: Name the expert directly at the beginning of the post, which can introduce the endorsement of the expert into the post, increasing the persuasiveness and authenticity of the content of the post.
Example: Forbes shares insights and approaches from Young Entrepreneurs Council members on “How new brands can gain traction on social media”
- "What is..." / Defining Concepts
Reason: In the process of developing a B2B business, there will always be various new states and new things that need to be defined and understood in one's own area of expertise and in the areas that customers care about. The first to interpret the hot things from the perspective of definition will get more attention. However, it should be noted that the accuracy of the definition needs to be guaranteed.
Example: viral marketing is out! FOMO is the "new top stream"
- Expose bugs/raise warnings
Reason: In addition to telling target customers what they can do, in order to reflect their professionalism, they should also prompt customers "what not to do" in the content. Wrong cases are often more deeply rooted in people's hearts, and solutions are proposed while explaining, which can deepen the impression of customers.
Example: These brands are scolded for stepping on thunder: warnings from overseas social media rollover cases
- Trend Forecast
Why: The industry influence and thought leadership that can shape a brand by analyzing or predicting industry trends. Persistence in the creation of such content will form a stronger influence.
Example: Pilot 2022: 5 new trends in social media marketing overseas
Epilogue
Using the above ideas, you can easily provide a steady stream of content and ideas for your B2B social media marketing.
Using Marketing Cloud can help you easily incorporate effective content into your content distribution plan more quickly and methodically. If you are interested in the "multi-platform one-click posting" and "publishing calendar" functions mentioned in the article, please contact us.