July Overseas Marketing Calendar: Ice Cream Month, Eid al-Adha, Tour de France, World Emoji Day

2022 is almost halfway through. Before the new chapter in the second half of the year begins, let's take a look at the upcoming overseas festival marketing hotspots.

Here is the overseas marketing calendar for July:

National Ice Cream Day, National Ice Cream Month National Ice Cream Day, National Ice Cream Month

In the unbearably hot July, ice cream month is just in time.

July is National Ice Cream Month in the United States, which came from a 1984 U.S. joint resolution established by then-President Ronald Reagan's Proclamation. At the same time, the third Sunday in July is also designated as National Ice Cream Day in the United States. This year's National Ice Cream Day is July 17. On National Ice Cream Day, almost everyone has to run to eat ice cream, and most ice cream brands will also launch special promotions on this day, and even provide ice cream for free for everyone to enjoy.

It's perfectly appropriate to choose July in the middle of summer as the month of ice cream. In every corner of the world, whether children or adults, everyone loves ice cream.

There are different ice creams around the world, Italians love their Gelato and Indians think their Kulfi is the best. However, it seems that the Americans who love ice cream the most are Americans. The United States is the largest consumer of ice cream, and Americans' love for ice cream may exceed your imagination. Chinese people eat ice cream "one by one", Italian Gelato is "scoop by scoop", and Americans eat ice cream "bucket by bucket"! It may be an exaggeration, but Americans deserve a national holiday for their favorite sweet treat.

On overseas social media, you will see that celebrities, dignitaries, celebrities, or ordinary people are all happy to enjoy the joy brought by Ice Cream Day:

The Solomon R. Guggenheim Museum in New York made a festive post on its Facebook page, turning Museum P into a giant ice cream:

Toyota USA's Ice Cream Day post tells a photo story related to ice cream and cars with a few images:

ToB brands can also do festive marketing on social media. Volvo Construction Equipment, which specializes in construction machinery, showed its creativity in a post:

Don't forget to add the hashtag #NationalIceCreamDay when you post on the National Ice Cream Day holiday, and try to impress your target audience with a different creative.

Eid al-Adha, Eid al-Adha

Eid al-Adha is an important festival for Muslims around the world, also known as Eid al-Adha. This festival commemorates the event that the Prophet Ibrahim faithfully carried out the command of Allah and planned to sacrifice his son, and with Allah's forgiveness, he replaced it with a lamb.

Eid al-Adha in 2022 starts in the evening of July 9 and ends in the evening of July 10.

On this day of Eid al-Adha, Muslims have to wear new clothes and slaughter livestock (cattle, sheep, camels). Muslims must have a meat meal.

Eid al-Adha is highly valued in many Muslim-majority countries in the Middle East, Southeast Asia, Central Asia, and Africa. On social media, brands with these regions as their main target audience will plan corresponding content and various forms of promotional activities when the festival is approaching. The following are some of the posts of overseas brands published on overseas social media last year:

Haier posted a video post that received 4,300+ interactions:

Korea's Constitution Day

Every country's National Day is an important public holiday. Unlike other countries' National Days, our nearest neighbor, South Korea, has not one, but five National Days.

The National Day of South Korea refers to five important festivals celebrated by all citizens of the Republic of Korea. 15), Gaecheon Festival (October 3) and Hangeul Day (October 9).

Constitution Day, July 17, commemorates the promulgation of the Korean Constitution on the same day in 1948. The day was chosen to commemorate the founding of the Joseon Dynasty. Constitution Day was originally a public holiday in South Korea, but with the implementation of the 40-hour workweek system, it has ceased to be a public holiday since 2008. On Constitution Day, dignitaries such as the President of the Republic of Korea, the President of the National Assembly, the Chief Justice of the Supreme Court and other dignitaries will preside over the commemorative ceremony, and the nationals will hang the national flag as a celebration. In addition, there are often special events such as marathons during Constitution Day.

▲ On the day of Constitution Day, the streets of Seoul were covered with national flags, and the trees were also decorated

Tour de France 2022 Tour de France

With a history of nearly 120 years, the Tour de France is one of the three major cycling races, the other two being the Giro d'Italia and the Tour de France.

Since its inception in 1903, the Tour de France has been held every summer for 23 days. This year is the 109th Tour de France, which runs from July 1 to July 24, starting in Copenhagen, Denmark and ending in Paris, France. This is the 24th time in the history of the Tour de France that the starting point has been set overseas, and it is also the northernmost starting point. Thirty-eight European cities are the starting or ending cities of each stage. Nearly 30,000 personnel will provide security for the game. On the day of the Tour de France, the Women's Tour de France will also kick off, and the competition will last until July 31.

The annual Tour de France is a major event in France, and there are also a large number of fans of this event in other countries. Here are the top and warm-up posts from the official Tour de France Facebook page:

World Emoji Day World Emoji Day 😋

Emoji is a great invention, especially in the Internet age, the emergence of Emoji makes expression simpler and clearer, and eliminates the cultural and language barriers of different countries and regions, becoming a common network language for mankind. This great invention deserves its own festival.

Every July 17th is World Emoji Day, which is an unofficial commemoration day to celebrate the widespread use of emoji, which has a history of 8 years. Usually, some emoji events are held on this day and some emoji are posted.

This is undoubtedly an interesting festival, it brings a good topic on social media to people from all walks of life around the world, and there is endless room for creativity. Brands going overseas should not miss this opportunity.

Here are a few creative posts of #WorldEmojiDay from previous years. For more inspiration, you can go to Marketing Cloud to use the "Aggregate Search" function to find:

There is also an important anniversary in July - "Human Moon Day" on July 20, which is to commemorate the first successful human landing on the moon. On July 20, 1969, the American Apollo 11 successfully landed on the moon. Astronaut Armstrong left human footprints on the moon for the first time, and said the phrase "That's one small step for man, one giant leap for mankind." (That's one small step for me, but one giant leap for mankind).

All the data in this article comes from public data, and the data acquisition and analysis tools come from Marketing Cloud, a global social media data marketing management platform. If you are interested in the functions such as "Publishing Calendar" and "Timely Posting" of Marketing Cloud mentioned in the article, please leave your contact information, and we will arrange professional overseas social media marketing experts to get in touch with you.