4 ways to improve the effect of Instagram private messages, easily mobilize 150 million users
According to official Instagram data, more than 150 million users interact with the brand's homepage using direct private messaging every month.
The private message function is a direct communication bridge built by various platforms between ordinary users and brand users, and plays an important role in enhancing brand loyalty and social media sales.
Therefore, we have summed up three major advantages and methods to fully mobilize 150 million user interactions through Instagram private messages and help brands achieve their marketing goals. It is hoped that it can help all overseas brands to better manage Instagram private messages, and further play the role of private messages in improving the marketing effect.
Private messages can be divided into active and passive. In general, sending private messages proactively must provide users with "value", such as invitations for cooperation, coupon collection, or cordially establishing contacts; while passively replying to private messages, you must pay attention to timely and targeted responses to such messages. gist.
1. Build a more intimate and authentic relationship with users
Compared with "calling out" through the content of the post, or replying in the public comment area, the exchange and communication of private messages are more private and cordial. If you can chat with users in private messages in a suitable way, it will be easier to establish a connection with users and build users' trust in the brand.
Ways to expand your advantage: Set clear reception hours and corresponding reception staff for Instagram private messages. Cover as much as possible when users are reading the brand’s homepage, and when users are more likely to send private messages.
For different brands, the user active time is different. Through the "audience portrait" function of Marketing Cloud, brands can see some deep characteristics of audiences in authorized social media accounts, including popular online times.
2. Provide fast customer service
When a user sends a private message, it must be when she desperately needs your reply and help. In other words, users who take the initiative to private message are users with their own needs-these users are high-quality leads for forming sales leads and conversions. Therefore, brands should also make the private message channel the most convenient and quick way to provide customer service.
Ways to Extend Your Advantage: Customer service is all about being responsive and professional. If it is said that covering the user’s online time as much as possible solves the problem of timeliness, then under the premise of clear team goals, assigning special personnel to different private messages reflects professionalism.
For example, clarifying the type of private messages, so that different types of private messages can be assigned by a special person. Technical ones need to be handled by A, service-based needs to be handled by B... At this time, if you are the team leader, you can use the "private message" function in the "interaction" section of Marketing Cloud to mark and assign different private messages to Different people handle it. Within the same team, you can also view responses and completions of private messages to measure the effectiveness of different people. (It’s another matter if your Instagram operations team is only one person. Using the marketing cloud function can help you manage, reply, and analyze private message data in one stop, without switching platforms.)
3. Better Crisis Management
Negative public opinion published in public channels is released without warning. However, in the context of private messages, the 1V1 dialogue method can guide users to release their views on the brand more directly, even if there are misunderstandings or negative views in these views.
Ways to expand advantage: This requires brands to pay attention not only to positive reviews, but also to negative reviews that appear at any time when managing Instagram private messages. According to the data, 78% of customers will buy or work with a brand even after it makes a mistake. Responding to negative reviews early through private messages is also one of the best crisis management tools.
4. Attract users
Instagram's private message function is very powerful, you can not only send text, emoticons, but also creative content such as links, videos and Stories to each other.
If your brand has carefully prepared an attractive Stories, or you want to conduct a private user opinion survey, lottery, etc. through private messages, you can do it through private messages. It can be said that private messages open a window to the brand’s direct marketing, allowing brands to have more ways to attract users in a private conversation.
In the "monitoring" function of the Marketing Cloud, the data traceability of the content of Stories that burns after reading is provided for Instagram. In this way, it is convenient for the brand to further view and analyze, and what kind of posts or Stories are more likely to be favored by users.
Conclusion:
Private messages are small but powerful. Although many overseas marketers are well aware of the importance of private messages, due to the limitations of language, time difference, lack of insight and other issues, if you want to further improve the effectiveness of Instagram private messages, you need to use social media marketing SaaS platforms such as Marketing Cloud.