2022 SME Digital Marketing Report: 59% of businesses increase revenue on TikTok

Marketing agency Hello Alice recently released a report on digital marketing for SMEs, which surveyed more than 7,000 SME business owners around the world.

Let’s share it, and let’s take a look at how business owners of SMEs at the social media level view digital marketing and how to do it. (Reply to the keyword [SME report] in the background of the official account to download the full text of the report.)

The report focuses the scope of digital marketing on five social media platforms: Facebook, Instagram, TikTok, YouTube and Snapchat. Most of the small and medium-sized enterprises surveyed have been in operation for less than five years, and most of them are sales-oriented enterprises in beauty and health care. From their choice and use of social media platforms, the report summarizes 3 key trends:

Trend 1: Affordability is the most concerned issue for SMEs when choosing a platform

"Can my company afford the operation and promotion of this platform?" is the question that small and medium-sized enterprises pay most attention to when choosing a platform.

45% of SMEs do not want to pay for promotion on digital platforms, they are completely dependent on the results of creating native content. Therefore, their intended platforms are also dominated by Facebook (87%) and Instagram (75%).

But when it comes to what platforms can help businesses get the most results without paying, businesses see Instagram (68%), Facebook (66%) and TikTok (52%) as the top choices.

For small and medium-sized enterprises, marketing on digital platforms does not cost the cost of delivery, but labor is also one of the costs. Even if the platform and accounts are simplified, how can a minimalist team (such as only one person) manage these accounts at the same time?

At this time, what enterprises need is a social media and data management platform such as Marketing Cloud.

Through marketers, companies can authorize and manage accounts on different social media platforms on the same interface, and support to directly edit the content of posts on the "Post" page, and send them to Facebook, Instagram, Twitter and LinkedIn synchronously.

Through simplified support for social media posting and automatic generation of reports and analysis of social media data, Marketing Cloud can play a very important role in helping SMEs reduce costs and increase efficiency.

Trend 2: Creativity and stories are the key to digital marketing for SMEs

Storytelling in a creative way is a very effective marketing method for SMEs looking for a strong connection between consumers and their brand.

By platform, about two-thirds of SMB owners say TikTok helps them tell stories in a creative way (67%), a figure that now surpasses other platforms such as Instagram and YouTube.

Trend 3: Choosing TikTok will be the main theme of the future

While Facebook and Instagram are still the most preferred social media marketing platforms by small and medium-sized business owners today, TikTok is also seeing a surge in usage.

43% of SME owners are likely to join TikTok because they see TikTok's results from other businesses of the same type. The way that brands can achieve sales on TikTok is clearer. Whether it is influencer marketing or direct delivery, TikTok provides simple and complete services.

What's more, the user group on TikTok is young and loves interaction, which is an excellent platform for small and medium-sized enterprises to reach new audiences.

Epilogue

Small and medium-sized enterprises are located between large enterprises and small and micro enterprises. While conducting sales-oriented marketing, they also pay attention to establishing a brand image. This report visually shows the tendency and demands of SMEs for social media marketing in the new environment. You can download the full text by replying to the keyword [SME report] in the background of the official account.

For small and medium-sized enterprises, marketing on social media has also become very complicated, and the existence of Marketing Cloud is committed to helping all overseas enterprises to solve the problems of manpower, creativity, management, analysis and other aspects of social media marketing. We hope to help all overseas enterprises to complete social media marketing demands in one-stop social media posting, interaction management, creative collection, data analysis, competitive product monitoring, etc. If you are interested in the functions mentioned in the article and how to manage your overseas social media more scientifically and effectively, please leave your contact information, and we will have professional overseas social media marketing experts to contact you.