Quickly build an inspiration material library and take the first step in overseas social media content marketing

Content marketing is not unfamiliar to many people. With the disappearance of traffic dividends and the unsustainable Internet money-burning model, the value of content has gradually become prominent. However, whether the effectiveness of content marketing can be exerted is a big question mark.

Content marketing occupies an increasingly important position in today's marketing and brand promotion, especially in overseas social media. However, high-quality content is required to stand out in the mass of information and attract the attention of the audience. Therefore, for overseas brands, how to efficiently and continuously output high-quality content to attract and impress users and influence the positive relationship between users and brands has become very important.

As an important carrier of content marketing, overseas social media has become the main position for many overseas brands to implement content marketing, but many people suffer from lack of good ideas and reference, and brands also need to know what the existing content on overseas social media is like. , then you need to use some tools to quickly find social media related topics and content.

According to the conventional practice, people will use the search function that comes with the social media platform, but you will feel inconvenience and inefficiency in the actual operation process.

Taking the upcoming Father's Day as an example, this important festival often has brand planning-related content displayed on social media. As a brand operator, it is customary to first look at what good content on social media is related to Father's Day, as well as other content. Learn and learn from the Father's Day posts published by the brand.

As a general practice, we first look at some of the world's largest social media platforms - Facebook. Using the search function of the Facebook page, after entering the keyword "Father's Day", you will get a search result:

Since we're focusing on posts, select "Posts" in the filter:

If you don't get the results you're happy with, try searching with the keyword "#fathersday" instead:

You may not be satisfied with the above search results. Moreover, as an overseas brand, after several different attempts, you will find that searching in this conventional way is actually inefficient. The search results are mixed with a lot of personalized content, which has no reference value for the brand homepage. Many posts in the search results have low interaction volume. Often you have to browse for a long time, and you may not find anything to learn from. .

At this time, you need specialized platforms and tools to help.

With Marketing Cloud, you can easily find the post content you need, and the operation is very simple. After logging in to Marketing Cloud, click "Post Content Stream" in the "Monitor" module, enter Father's Day in the post content search box in the upper right corner, and you can find relevant posts on multiple platforms with one search:

Marketing Cloud currently supports six platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, and VK. Since some brands will publish the same content to multiple homepages such as Facebook, Twitter, and Instagram at the same time, you will see some in the search results. The content is repeated. For this reason, it is necessary to further limit the search criteria. For example, if the social media platform selects Facebook, and the time range selects "nearly one year", the following results will be obtained:

In most cases, posts with high engagement indicate better quality content, so you can set your search results to sort by "by public engagement" and more high-quality content will appear:

The search results are more of the post content of the brand's homepage, which is exactly what you want. After clicking one of the posts you are interested in, you will find that you can get more - Marketing Cloud provides "similar post recommendations" at the bottom of the post details page:

For materials you are interested in, you can click the ❤️-shaped icon in the upper right corner of the post to collect them, and go to "My Favorite Materials" in the "Material" module to view:

Marketing Cloud provides multiple search portals. Click the "Aggregate Search" button on the right side of the product page to search in multiple dimensions:

In addition to searching for keywords you are interested in, you can also try using tags to search. In a similar way, you can search for posts with any keyword you need, and more examples of high-quality posts will help you pave the way for content marketing.

Simple and practical functions allow overseas brands to find specific content posts with less effort. But for overseas brands, this is only a small boost to good content marketing. When outputting content in the follow-up, it should be noted that, on the one hand, it is necessary to refer to and learn from the good ideas and good ideas of other brands; Only by reflecting its unique positioning, characteristics and tonality in the process of content marketing and continuous innovation can brands, products and services be deeply rooted in the hearts of the people, and ultimately obtain satisfactory conversions and returns.