The amount of interaction on the post is not increasing? try these methods

Jun 17, 2022
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There are a lot of fans, but the interaction volume of the posts is not high?

Great post quality but very weak fan engagement?

In the process of social media operation, we may encounter the above problems. However, the "post interaction volume" on social media platforms can not only reflect the social media influence of a brand, but also an important basis for brand voice. Therefore, increasing the interaction volume and participation of posts is undoubtedly an important goal of all social media operators.

How to solve the above problem? How to increase the interaction and fan engagement of posts on overseas social media platforms? Today, we bring you five methods.

  • Focus on analyzing the interactive performance of the homepage

  • Choose an appropriate posting strategy

  • Analyze fan user portraits

  • Respond to comments and private messages in a timely manner

  • Regular and frequent posting

There is comparison to make progress. First of all, we need to compare the following interaction indicators to find out the advantages and disadvantages of our own accounts, which aspects are worth learning from, and which aspects need to be improved.

· Likes

· Comments

· Shares

· Number of readings (View)

· Reading increment and fan increment (Growth)

· Mention

· Number of brand topics (Hashtag)

To quickly obtain this series of data, we can not only use the platform's own tools such as Twitter Analytics, Meta Business Suite, TikTok Analytics, etc., but also carry out deeper data capture and analysis insights through the marketing cloud "monitoring" function.

Knowing oneself and knowing one another can win. Analyzing and learning from the high-quality posts of competing accounts will help increase the amount of post interaction. In "Analysis of Competitive Social Media in 3 Steps", we also introduced in detail how to analyze the social media performance of competing products.

Each brand is independent and special. Although we do not have a unified and unique posting strategy, we can learn how to operate social media accounts of different industries and types of brands with high social media influence, master the posting methods with high interaction, and combine the premise of our own brand tonality. Increase the amount of interaction on your posts.

Here are a few ways to post with high engagement:

· MEMES

· Posted by GIVEAWAY

· Solicitation of opinions

· Keep up with trending topics

· Pay attention to social issues such as public welfare and the environment, and express humanism

If you want to get more social media marketing inspiration, you can check the "Global Social Media Data Ranking" series of articles published by the Institute, which will provide you with the latest social media success stories every week.

Only when you know your followers and know their preferences and likes can you publish high-engagement posts. The "audience portrait" function of Marketing Cloud can analyze the fan user portrait of any account, gain insight into the characteristics of the population covered by social media accounts, and formulate better content strategies and advertising strategies.

If you want to increase the amount of interaction, you also need to give fans a timely and enthusiastic response. Responding to comments and private messages in a timely manner can help drive fans further and motivated to engage in conversations and interact more.

In addition to winning with quality, winning with quantity is also a good way to increase the amount of interaction. Posting regularly and frequently will help increase the amount of interaction. Use the marketing cloud "Posting" function of multi-platform and multi-account one-click posting, timing, and displaying the best interaction time for fans to strive for the highest exposure and interaction opportunities for the content.

The social media marketing competition is getting bigger and bigger, and only by continuously increasing the interaction volume of posts can you make your brand win in this overseas battle. The global social media data marketing management platform - Marketing Cloud provides one-stop all-round social media marketing operation services to escort your social media overseas.

All data in this article comes from public data, and the data acquisition and analysis tools come from Marketing Cloud, a global social media data marketing management platform. If you want to learn how to use our products to improve post interaction and homepage data analysis, and to get more opinions and suggestions from marketing experts, please contact us for relevant support.

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