LinkedIn post without content? 50 good topics to collect immediately!

After being promoted to become the core agency of LinkedIn's advertising and marketing business in 2022, with the support of LinkedIn, they can better and in-depth help overseas brands to obtain traffic, collect and convert potential customers, and build thought leadership.

In the process of serving customers, we found that brands in the early stage of creation generally face the problem of "posting without content" .

short development history

Less precipitation of brand equity

understaffed...

These questions put the operators of emerging brands in the dilemma of "what content to post?" and "how to say meaningful content" every day.

In this issue, we will share with you 50 good topics for LinkedIn posting based on actual cases.

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The Types of Posts That Perform Best on LinkedIn

• Text posts (including hashtags, emoji, and links)
• image post
• native video post
• LinkedIn Articles
• LinkedIn Poll
• carousel

The "Posting" function of Marketing Cloud supports one-click posting and regular posting on LinkedIn's company and personal homepages . At the same time, you can also use the "Publishing Calendar" function to implement calendar-style planning and management of LinkedIn posts.

👉🏻👉🏻👉🏻If you want to know more about this function, you can click here to consult.

01

Share your brand story

Regardless of the stage, a brand has an inspiring brand story. Therefore, retelling the brand story from an appropriate angle will be a good way to select a topic for LinkedIn with "multiple use of one material" .

For example, the same brand story is no longer published on the company's homepage, but is transformed into a personal tone and told by an important person in the company (such as the founder), which will be more authentic, attractive and persuasive.

According to data, more and more social media audiences are not only concerned about the ease of use of products, but also about the brand's vision, social responsibility and other aspects of the story.

For example, the founder of contentvista, a strategic content service provider, posted on his LinkedIn page that his company focuses on women's topics and thanked the female employees who contributed to the team. In its colloquial expression, it can still convey that the brand pays attention to gender equality and respects the role of women and other gender equality issues.

Recently, Marketing Cloud has added the function of authorizing posting on LinkedIn personal homepage. You can use the edited and published brand story posts as materials, and edit and publish the brand story as a personal dictation in the same platform to convey the brand story. Authenticity and enhance the readability of brand stories.

👉🏻👉🏻👉🏻If you want to know more about this function, you can click here to consult.

02

Growth hacking is still not out of date

Growth hackers, once all the rage, are still popular on LinkedIn today. If you can combine growth techniques with your brand/product in the post, you can achieve higher engagement.

For example, AshwinKrishna, who provides SaaS growth hacking series content on LinkedIn, has only 13,000+ followers, and the content has gained 3 million+ exposures. Ashwin's strategy is simple: simply include the keyword "Growthhacker" at the beginning of the copy to reach people who are searching for growth hacking content.

03

Share some recruitment experience

Whether as an employer or a job seeker, the operators behind a brand's homepage can translate their own recruiting experience into content posted on LinkedIn.

From an employer’s perspective, brands can generously share the qualities that they value more when recruiting, the favorable conditions the company has prepared for job seekers, or the reasons or stories behind hiring a certain position.

From the perspective of job seekers, the operator of the brand homepage can share his experience of joining the company, his views on the company, and even humorously "spit". Posting from a job seeker’s perspective should focus on embodying rich empathy rather than stereotyped flattery and performance.

A recruitment story posted by Alan Collins, the founder of Successin HR, a company in the human resources field, has attracted nearly 150 likes and discussions among HR professionals. In terms of copywriting skills, Alan cuts through with the offensive language people always encounter in the recruiting process, and critiques these phenomena, eliciting empathy.

04

share interesting data

All walks of life have data that people in the industry are concerned about. Collecting, organizing and concisely presenting these data will provide readers with a strong sense of value.

For example, by monitoring the most popular posts on the LinkedIn homepage in the last year through our own products, we can find that 4 of the TOP5 posts are all kinds of industry data that we share.

05

Post with trending hashtags

Using hashtags when posting can not only capture the target audience and expand the interaction of the post, but also sort out the purpose and logic of the post, and enhance the brand and product awareness of fans.

In previous installments, we shared clever ways to use hashtags, which you can check out here.

In addition to the 5 LinkedIn topics above, our list of 50 good topics includes:

Share success stories

Writing Simple TIPS

Share industry writings

Follow current news...

Due to the limited space of the article, if you want to get all 50 topics, please reply to the keyword [LinkedIn topic] in the background of the official account (ID:Up) to download.