June Overseas Marketing Calendar: Sweet, Family, Symbiosis, Well-being

June is approaching with summer, along with new opportunities for overseas brand festival marketing.

Let's take a look at the overseas marketing calendar for June:

▲ Click on the image above to see a larger image

Father's Day

Father's Day is undoubtedly an important holiday in June. Fathers often receive gifts from their children on this day. Due to different historical and cultural reasons, the date of Father's Day is different around the world. Among them, the third Sunday in June is the most countries and regions, including more than 80 countries and regions in Europe, Asia and America.

I believe that many brands are already familiar with Father’s Day marketing. From social media, many brands contribute wonderful posts to Father’s Day every year. The following is a short video made by Vivo India on Twitter for Father’s Day last year. :

Mistore.pk launched an online interactive activity on social media to compare the old and new photos with his father, which is not only interesting, but also meaningful:

Similar to Xiaomi's activity, FIFA World Cup also launched an online activity on Facebook to guess who the father and son of the players are, which also achieved good interactive effects, with over 10,000 interactions:

After reading these cases, do you have any inspiration for overseas brands? We look forward to more great content during Father's Day this year.

World Environment Day

World Environment Day (WED - World Environment Day; JME - Journée Mondiale de l'Environnement) is scheduled on June 5 every year. It is the flagship festival of the United Nations to raise global environmental awareness and advocate environmental protection actions. World Environment Day calls on people to take active environmental protection actions to protect our planet with the power of turning streams into rivers and seas.

2022 marks the 50th anniversary of the first United Nations Conference on the Human Environment, the 1972 Stockholm Conference that led to the creation of the United Nations Environment Programme, and designated June 5 each year as World Environment Day. Today, more than 150 countries around the world celebrate World Environment Day every year. Companies, NGOs, communities, governments and celebrities around the world use World Environment Day to advocate for environmental causes and activities.

The theme for World Environment Day 2022 is: "Only One Earth", underscoring the urgent need to drive change through policies and our own choices to live cleaner, greener lives and ensure harmony with nature.

On social media, using the hashtags #OnlyOneEarth and #WorldEnvironmentDay when posting about World Environment Day will help spread the content. Here's a related post from the United Nations Environment Programme (UNEP) on its Facebook page:

Midsummer Festival

Midsummer Festival is an important traditional festival when the summer solstice comes. Midsummer is an important holiday in Northern Europe and is a public holiday in Norway, Finland and Sweden. Midsummer is also celebrated in Eastern and Central Europe, the United Kingdom, Ireland, Iceland, etc., but especially in Northern Europe and the United Kingdom.

In some places, local residents erect the Maypole on this day. In places like Stonehenge, England, Midsummer is celebrated according to ancient local rituals, and huge bonfires are lit during the celebration. The Swedish way of celebrating Midsummer is not only popular in China, but also in places where there are Swedes abroad, such as in Battery Park in New York City, a grand celebration party is also held, with thousands of people attending each year. In addition, in Chicago, Minneapolis, Linzburg, Kansas and other cities in the United States will have activities to celebrate Midsummer.

You'll see on social media that with Midsummer approaching, there are noticeably more events of all kinds. If the target market of overseas brands happens to be Europe, especially the Nordic region and the United Kingdom, you might as well take advantage of this vibrant season to carry out some attractive interactions and promotions through overseas social media and other channels.

▲ During the Midsummer Festival, a variety of colorful activities have increased significantly

National Doughnut Day

Some of the festivals are food-related every month, and June is no exception.

June 3 is National Donut Day in the United States. It was first established to commemorate the women who provided donuts to soldiers in World War I, so it is a patriotic anniversary in itself. Donut Day is set on the first Friday in June each year, and on this day, many donut shops in the United States offer varying amounts of free donuts to customers.

In fact, in recent years, Donut Day is no longer limited to the United States, but has become a global holiday. For overseas brands, it is a good choice to organize festival-related content or customize donut-related gifts based on their own brand and product characteristics for brand promotion and promotion. Don't forget to hashtag #NationalDoughnutDay when you post.

▲ The donuts with cartoon image elements are delicious and cute, and the amount of interaction is also considerable

▲ In the short video produced by Harley-Davidson, the drifting trajectory of the Harley-Davidson locomotive is drawn in the shape of a doughnut, and the post has received a good share rate

Dragon Boat Festival

In June, don't forget that there is another traditional festival that is very important to Chinese all over the world - the Dragon Boat Festival. While doing a good job of localization, overseas brands should not ignore the spread of traditional Chinese festival culture, which will become a "plus point" for the brand.

The Dragon Boat Festival is one of the four traditional Chinese festivals and has a high reputation overseas. Many traditional festivals in China are not only related to food, but also have strong cultural colors and good meanings. The common customs of the Dragon Boat Festival are dragon boat rowing, wearing sachets, making rice dumplings, etc., which can be used as common elements of the content of the Dragon Boat Festival posts.

▲ Visit Jiangsu's tweet asks everyone to choose the taste of zongzi you like, strive for new ideas, and increase interactivity

▲ China Southern's last year's Dragon Boat Festival post with pictures blends the elements of the Dragon Boat Festival into the landscape, which is quite beautiful

▲ Bestune Global designed the Chinese ink style with pictures, and expressed good wishes in the copywriting

There are still many excellent post materials on overseas social media for reference. The “Post Content Stream” in the “Monitoring” module of Marketing Cloud provides a keyword search function, which can help users quickly find specific keywords or tags. Posts, and then improve the efficiency of content operation.

In the coming June, I hope that Chinese brands going overseas will show their skills and reach a higher level!