Heavyweight | Cooperate with LinkedIn to upgrade and upgrade to core agents

With the process of globalization of Chinese enterprises, in recent years, brands have gone overseas, especially a large number of enterprise-level To B enterprises are becoming a force that cannot be ignored in the overseas army. To B brands going overseas have different characteristics from To C brands. They mainly face corporate users, the people they reach, overseas promotion platforms, marketing methods, acquisition of sales leads, and interaction with target audiences. methods, etc., all put forward differentiated needs that are different from To C brands.

In order to synchronize the needs of the development of Chinese brands in the globalization stage, better meet the needs of the huge Chinese enterprise brands going overseas, so that Chinese users can get more professional overseas marketing services and quick responses. Recently, another good news! On the basis of years of cooperation, we have upgraded our cooperation with LinkedIn (LinkedIn) and successfully promoted to the core agent of LinkedIn's advertising and marketing business in 2022 (hereinafter referred to as "core agent").

As we all know, LinkedIn is the world's leading professional social platform with nearly 774 million members worldwide, covering more than 200 countries and regions around the world. It is famous for reshaping B2B marketing and accurately reaching business decision makers. In the selection of the main position of the overseas promotion platform, after years of practice and effect verification, the professional social platform LinkedIn has been recognized as the first choice and must-choice platform for To B-type overseas brands.

As a professional one-stop service provider for Chinese brands going overseas, it has maintained a good business partnership with LinkedIn for many years, and its business scale and customer quality have been steadily improving. With many years of brand overseas service experience, and with good results and reputation, it has formed a huge user accumulation, and the customers served include consumer electronics, e-commerce, games, and applications that have become the main force of overseas products in the early days. There are also a large number of To B brands going overseas, among which there are many well-known leading companies in the industry with strong comprehensive strength, leading technology products and high demand for going overseas. As a result, the key customer groups and their specific needs perfectly fit LinkedIn's platform characteristics and main business objects, and will surely become an important promoter for LinkedIn's business to serve more overseas brands in China.

For enterprise-level overseas customers, how to reach and influence people who have the right to speak with the help of more suitable platforms for their own industries, products and business characteristics, as well as specific audience groups, and achieve more accurate audience reach and interaction , Effective acquisition of sales leads is the key to the success of overseas promotion. The unique advantages of the LinkedIn platform in establishing and improving brand recognition, accurately reaching global professionals, boosting corporate business, and obtaining sales leads have become an important way to meet the core needs of the above-mentioned enterprise-level customers going overseas.

The promotion to the 2022 LinkedIn core agent is undoubtedly the platform's recognition of customer resources, business capabilities and professional level, and it also means more expectations and confidence in the future. Users will also benefit from it. Through professional services, enterprise-level customers in different industries and industries will obtain professional overseas solutions, and overseas promotion and marketing activities will become more direct and effective. stand out in the competition. This win-win situation is the perfect explanation for 1+1+1>3.

Data analysis and technical capabilities are another important advantage of being a core LinkedIn agent in 2022. The independently developed and launched global social media data marketing management platform - Marketing Cloud, combines overseas social media marketing, big data technology, and SaaS service platform, comprehensively uses big data, cloud computing, AI and other technologies, based on global social media big data Together with the data center and the content center, we empower overseas brands with technology, and solve the problems of brand promotion, drainage, customer acquisition, cultivation, transformation, data monitoring and other problems in one-stop, bringing low cost, low threshold and The convenience of use meets the rigid needs of Chinese enterprises to establish and maintain brand equity in overseas markets. In terms of using the LinkedIn platform to help more Chinese brands go overseas, the marketing cloud will also release more energy. While opening up the overseas marketing link, it will enable brands to grow efficiently and rapidly.

With years of professional experience in overseas services, we have been accurately predicting the globalization process of Chinese brands, making arrangements in advance, and steadily and steadily, forming a relatively mature one-stop overseas service system. With a wide range of overseas social media resources, in addition to the heavy cooperation of LinkedIn, it has also established close cooperation with Facebook, Twitter, Google, TikTok, Yandex, TTD and other overseas mainstream platforms. In terms of overseas services for enterprise-level customers, it is another platform that To B companies value—the first-level agent of Twitter. After becoming the core agent of LinkedIn in 2022, it can be described as "a combination of swords and swords", which will serve as a platform for overseas enterprises. Provide more competitive overseas solutions to help high-quality brands show their talents in overseas markets.

The upgrade of cooperation with LinkedIn will also have a favorable impact on the process of Chinese brands going overseas. It is a long-term and inevitable trend for B2B corporate brands to go overseas. LinkedIn will become an important position for more Chinese brands in overseas marketing with its own advantages. The professional services it brings will help more excellent Chinese companies and high-quality brands together with LinkedIn. Go overseas!