Will anyone buy from the new Taobao store? New Taobao store operation skills
Many people choose to open Taobao stores after seeing the prospect of Taobao. It is easy to open a store on Taobao, but you need to master certain skills in order to operate a Taobao store well. Otherwise, the products of the store will not be exposed and no one will buy it. Today, the e-commerce teacher Li, combined with years of practical experience, will tell you about the operation skills of Taobao stores. If you are a novice to open an online store, you can ask Mr. Li at any time if you have any questions!
- Will anyone buy from the new Taobao store?
If you can do a good job of promotion and operation in the early stage, the store will get a good exposure rate, and in fact, it will be easy for new stores to issue orders. Everyone remembers that any big store starts from a new store.
- How can the new store have transactions?
Please remember: products are king, and choosing a good product is the top priority of opening a store! Secondly, it is necessary to figure out what kind of people the products you sell are sold to: high-end, low-end, and mid-end consumers crowd.
After you have determined the crowd, you should do the packaging according to the advantages of the product itself, that is, do the title, the main picture, the detailed page, the comments, etc. After the appearance is decent, you will slowly promote it for drainage. It is a channel for the normal sales of products.
Here are a few more points:
- It is normal for a new store to have no traffic in the early stage, because products and keywords have no weight, and no products can be found at all, so it will not bring traffic. Therefore, what we need to do in the early stage is to improve the ranking of words and let the product get exposure, so as to bring traffic.
If the store has basic traffic, for example, the store has more than 100 visitors a day but no conversion, there are two reasons.
①Either the flow is inaccurate, such as some garbage flow outside the station, or the flow from the link is thrown everywhere, such a flow will definitely not bring transactions, this can be seen through the staff.
② Either the product infrastructure has been done well, such as basic sales, evaluation, buyer shows, etc. If these are not done well, even if you see it, you will not dare to buy it.
- The decline in traffic is inseparable from the following reasons:
① The decline of the industry trend has led to the shrinking of stores/products with low power and no competitiveness.
②The weight of the store is low, usually because the product layout in the store is not focused, so that each product stream cannot penetrate different groups of people.
③ The weight of the product is too low or lost to be superior to similar competing products, resulting in a decline in ranking.
Reminder: The basic conditions of search flow are equal to the embodiment of "title word layout" + "main image differentiation"; the former ensures the maximization of single product exposure, the latter guarantees clicks, and the combination of the two forms "traffic/visitors". If this core is not in place, even brushing it will have little effect.
In order to help the novice to build a first-class prosperous shop, the e-commerce teacher Li devoted a lot of effort and personally recorded a large number of video courses to teach me years of practical experience! Let the majority of novices learn to open an online store from zero basics, grow up step by step, and finally become a big seller! (Look at the e-commerce teacher Li to receive a free video course)
When Taobao opens a new store, someone will buy it, but this premise is that everyone needs to do a good job in promotion and operation, that is, everyone must have a place where they can surpass their competitors in terms of product selection and store strategy. In fact, many times no one buys the new store. The situation is because novices do not know how to operate.
Guide to Starting and Operating an E-commerce Business