There is no traditional industry, only traditional thinking! How to realize the change from the consumer Internet to the industrial Internet?

This article has been authorized exclusively by "Tangzhu Yue", and the title has been modified.

Reading background: On November 30th, the first "FutureChina" Industrial Internet Conference came to a successful conclusion . The conference was initiated by the "Innovative Service + Capital" platform Lianjie, which is committed to the new growth of the industry. Dozens of experts in various fields, 200+ traditional industry leaders and representatives of large enterprises were all present. Wang Yue, chairman of Lianjie Capital, made a themed release on industry trends, profoundly and vividly expounding the transition from the consumer Internet to the industrial Internet, as well as the challenges and innovations that Lianjie saw at such an epoch-making node. Chance. The following is the first part of the on-site sharing and finishing of Hall Master Yue, please enjoy.

Part.1

Special thanks to this snow for adding a little romance to such a serious topic for us, and a good omen. So I chose the last sentence of Li Bai's "Qing Ping Le", "It should be the gods who are madly drunk and smash the white clouds into pieces", and welcome all new and old friends to join Trend China today.

There has never been a traditional industry, only traditional thinking

After the romance, let's start some serious topics. Today, we talk about connecting the world and the industrial Internet. In fact, we are talking about the integration and regeneration of the two worlds. Therefore, I say that the industrial Internet is both a coming-of-age ceremony and nirvana.

Why is it called Lianjie? As the name suggests: connecting two worlds, which two worlds are they? I believe that no one admits that they belong to the traditional world forever. Therefore, we are talking about the world of industry. There has never been a traditional industry, only traditional thinking . The other world we refer to is the world of innovation. Then in the next 10 or even 30 years, we believe it will be a huge window of opportunity. That is, these two worlds can blend with each other to form a new fusion. This does not mean that the industry will definitely lead the companies that control innovation, nor does it necessarily mean that these innovative companies say "subversion" like a popular word in the past two years. In the past two years, it has been found that many companies that talk about subversion have ceased. How can there be so many things that make you subvert? So what will these two worlds look like in the future, I think, is the integration opportunity of a new wave of innovative enterprises and a new wave of large enterprises.

This year is 2019. Twenty years ago, Yahoo invested $1 billion in Alibaba to let Jack Ma do Taobao. At that time, Yahoo was "the most powerful company on the surface" according to the popular saying, but Yahoo has disappeared today, and Alibaba has become a As the most powerful company on the surface, we all know that Jack Ma has a wish that the Alibaba he founded can live for 102 years. Why 102 years? Ali was established in 1999 and can travel through three centuries, at least until the 22nd century, so how can this wish come true? Will Alibaba still be as strong as it is today in 20 years? Or will Alibaba in twenty years be like Yahoo today?

Therefore, we have seen that Alibaba has made many attempts, one of which is to cooperate and invest with a large number of innovative companies. So today, many of our entrepreneurs have developed to a certain stage, and there are only two choices: either the surname is Ma, or the surname is Ma. In fact, Alibaba is no longer a small company today. It no longer thinks about subverting others like 20 years ago. It has become a giant. Such companies need to embrace new technologies and innovative companies today.

Also in another world, many of these innovative companies that are shouting for innovation and subversion have become more and more sober in the past two years, and they must sober up, because there is no money in the market, and the prices given by investment institutions have become reasonable, returning to business. Essentially, what do you do to make money? Including the investor Sun Zhengyi said a big truth two days ago, what to look at when looking at a company? or cash flow. At this time, we see a huge opportunity, which is the fusion of the two worlds.

Three compound interest variables, making wealth in the next 30 years

I chose a sentence, on the way of growing up, if there is no obsession, there will be no opening day. That is, every type of enterprise thinks its logic is correct. If you ask these industries, he thinks that I have industrial resource scenarios, and I can quickly bring in the technology; if you ask innovative enterprises, he said that I have capital and new ones. I can subvert many traditional companies with technology, but in fact, we don't see it all. I think it's a growth for both types of companies, it's a coming-of-age ceremony for one of them, and nirvana for the other.

Why do you say that?

In today’s era, we are enjoying triple interest. As Einstein said, compound interest is the eighth wonder of the world. Those who know win, those who don’t know lose. The first is the compound interest of technology, the second is the compound interest of capital, and the third is the most important, which is the compound interest of entrepreneurship. Well, these triples are actually very important variables in our day and age.

The first repeat profit. We know that there is a very important Kangbo cycle in economic theory, which was put forward by Kondratiev, a Russian economist. He has his own set of theories when he observes our entire macroeconomy. We are in the launch phase of our sixth compo today. In the past two hundred years, there have actually been five Kangbos, and behind each Kangbo is a major explosion of core technology , from the beginning of the steam engine to the railway to the electric to the automobile to the Internet that we are familiar with recently, the information we say The revolution and the digitization of industries that will be launched soon, including the Internet of Things, new materials, and nanotechnology, and the long-standing Internet giants such as Tencent, such as Meituan, are calling for the Internet to enter the second half and end the first half.

So what will the cycle start of the sixth wave be? It is no longer an accelerated application of a technology, it is an accelerated application of multiple technologies, which we can feel very strongly. Today, everyone came to take pictures, and now they have raised hundreds of mobile phones. You can think about it. How many hundreds of years of technological revolution have been integrated into a small mobile phone. When the radio came out, it took 38 years to acquire 50 million users, but today, when a game is released, it may only take 50 million users to acquire 50 million users. 19 days, behind this, we are actually enjoying the first repeat interest, the compound interest of technology.

What is the second recurring profit? Compounding of capital. We can look at the past ten years, especially a group of fast-rising unicorns represented by the mobile Internet in the past few years. Each unicorn has a shadow of a large amount of capital, so today's capital has become very important in this era. double benefit.

The third repetition, which I think is the most important, is the explosion of entrepreneurial spirit. I belong to the post-70s and pre-80s. In fact, including our post-60s, post-70s, and post-80s, many of us don’t know what an economic depression is. The thousands of years of human development history are rare. What do we two generations understand? It's called an economic depression. The economic cycle itself is the norm, so what supports companies to go through the cycle? One of the most important of these is the entrepreneurial spirit. You can see our Youxin Bookstore, which is full of books about innovation. There are many books about the history of companies and innovation. There is a wall of bookshelves called "Great Companies, Great Times, Who Created Who", did the great era shape these companies, or did the Internet era come about because of the emergence of companies like BAT? A very important point behind this is China's entrepreneurial spirit.

Many of us will envy Elon Musk, Bill Gates, Zuckerberg, Jack Ma, Ma Huateng, Wang Xing, but I think in the next ten or thirty years, there will be more innovative startups in China It requires entrepreneurs and entrepreneurs to surpass those people, and these entrepreneurs are the benchmarks and standards that are constantly being surpassed.

We must admit that the reason why the United States is strong is that there is a strong spirit of innovation behind it. From the steel king Carnegie, the financial giant JP Morgan, the IT giant Bill Gates, and the new innovation benchmark Elon Musk, These people actually spent one or two hundred years slowly propping up the innovative power of the United States.

But in the next 30 years, is it possible that China's Morgan, China's Carnegie, China's Henry Ford, China's Bill Gates and Zuckerberg will appear at the same time? Will you be on the same stage at the same time? I think it is entirely possible, and this is an opportunity for China in the next 30 years.

Capital returns to industry, two new giants in the genetic reengineering industry and the Internet

Why are people talking more and more about the industry today? More and more talk of returning to industry? It is because the big background is that online traffic has become more and more expensive, or the era of incremental online traffic has ended, and we have entered the era of stock. So, what kind of opportunities are there here? This is the topic we are talking about today, how to combine the industry with these technologies. In fact, the term industrial Internet is not particularly accurate. It should be the combination of industry and a number of new technologies represented by the Internet.

Let's look at this picture (above). The red on the left is today's top ten consumer Internet companies in China with a combined market value of 8.8 trillion. On the right, we are talking about industrial Internet. Most have no market value but only valuation. How many are there? 130 billion.

Whether you are an entrepreneur, an entrepreneur, or an investor, where do you think the most opportunities are? Left or right? It must be on the right, not only because of its so-called low valuation, but there is actually another reason behind it. Let’s look at another number. The industry represented by the blue number in the picture (below) covers 93.6% of GDP. , but these industries have not yet integrated with many of the new technologies we are talking about today, so it is a huge opportunity for industrial companies.

Today is the end of 2019. We believe that 2019 to 2020 is the first year of the Industrial Internet. Even if it is the first year, this tree has already grown and flourished. What if it develops for another ten years? There will be a large number of new start-up leading companies that will grow, and this is a real opportunity that we see.

Therefore, whether it is an industrial company, a technology company or an innovative company, who can seize the opportunity of the next ten years and respond quickly to the current environmental changes, who is the next wave of so-called industrial Internet innovation companies, he should What kind of genes are there? It should have double genes. The first gene is called the industrial scenario . The entrepreneurial teams we found this afternoon are all companies that are looking for opportunities in traditional industrial scenarios.

The second gene needs to have the ability to digitize. Now we only talk about one point, which is digital capabilities. If we talk about this again in 2020, then there are not only digital capabilities behind it, but also many new technologies to be superimposed. With these two genes, we believe that new industrial Internet companies will grow.

To be continued

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