How to write explosive articles in the media? We Media Xiaobai Copywriting Skills Practical Combat
How to create explosive articles from the media should be a problem that everyone from the media should pay attention to.
Why is this? Because your articles can become popular articles, you can not only increase the income of your account, but also increase your confidence in creation.
So how can we write explosive articles from the media? How can I increase the odds of creating a hit? Today, I will share some techniques for creating self-media blasts, hoping to help everyone.
The choice of themes
Whether an article can become a hit article, the choice of subject matter can be said to play a crucial role. We all know that an article created with a high-quality subject matter and good writing skills must be better than an inferior subject matter. Writing skills produce better articles, right? So what is a good theme?
- Be good argumentative:
The topic of the theme should be strong, and the direction of public opinion is not unified. When the audience has their own views, it can arouse the user's desire to express. If there is controversy, there will be attention, so as to increase the reading volume of the article.
We can also deliberately mispronounce or write typos. For example: we write an article, and in the article, we deliberately write Huang Lei as Huang Bo; in a video sharing, we deliberately read Song Qian (qian) as: Song Xi. In the early stage, we deliberately created explosive points to provide users with a reason to hate you and comment on you; even if someone scolds you for this reason, it doesn’t matter.
- To have high heat:
Because the popularity is high, the attention of users will also be high, so when choosing a topic, you can choose a topic with high popularity in the same field for creation.
- To be relevant to the user:
Because the fans attracted by each account are different, that is, the user groups of each account are different, so in the choice of theme, you can choose the theme according to the needs of the users attracted by your account. Only when the subject matter is in demand will users be attracted and the number of clicks will be high.
The formulation of the title
The title is the key point that affects the number of clicks on the article. The higher the number of clicks on the title, the platform will think that users like your article very much, and will naturally increase the recommendation. So how do you develop a title to increase clicks?
- Ensure that the information is clear
When creating a self-media platform, because the number of words in the title is small, the amount of information conveyed is relatively small, which is not conducive to the collection of platform keywords. So try to avoid short titles.
The keywords of the title must have clear information, and can accurately highlight the target user information and content field information, so that users can see at a glance, and the platform can more accurately extract keywords and delineate tags more accurately.
- The title should be attractive
Because suspenseful titles, digital titles, and contrasting titles can improve the attractiveness of titles, you can use the above title forms when drawing up titles, but you must also master the proportions, and do not go too far in order to increase the number of users' clicks. Exaggeration and falsification. In this way, users will feel deceived and stop paying attention. Moreover, false words may be detected by the platform, and it is also possible that the content of the account will be limited.
3. Understand the recommendation mechanism of the platform
We understand that the recommendation mechanism of different platforms is different. Even a very closed platform such as the official account needs a recommendation mechanism to provide content for Kankan, search, search and other fields. Therefore, if you want to If your article becomes a hit, you must study the recommendation mechanism of the platform, and then arrange the content according to the platform's recommendation mechanism, and promote it according to the platform's requirements, which is more conducive to improving the probability of the hit.
The platform's intelligent recommendation rules are as follows: when the platform recommends your content to users for the first time, if the user feels good after reading the content, likes it, or follows it, etc., then the next time the platform passes the intelligent recommendation, It will also recommend similar content to the user; at this time, we seize this point of the content to create, which is very conducive to creating explosive articles.