How much does a soft article promote? What factors determine the cost of advocacy?

Many companies will involve the promotion of soft articles when promoting, but many bosses have suffered a lot of losses in this promotion method, that is to say, it is unclear how much this soft article promotion will cost? , and what factors determine this cost is also unclear to many bosses. Let’s extend this topic. How much does a qualified press release cost, and what factors determine the cost of press release promotion?

First of all, let's introduce the first topic, how much does advertorial promotion cost?

So in fact, the price of advertisment promotion is not very fixed. The cheap ones are tens of yuan, and the expensive ones are tens of thousands of yuan. The promotion price of advising articles in different industries is different. , this does not include the cost of the press release channel, if the cost of the financial press release is around 2000-3000, if the general industry press release is between 100-500 yuan.

The more high-end the industry is, the more expensive its press release fee is. If it is a common industry, its press release fee is relatively cheap. We must remember one thing, that is, the higher the added value and customer unit price of an industry, then its press release will be more expensive. The more expensive it is, if the unit price of the value-added customer is low, then the cost of the press release will be correspondingly lower. This is mainly determined by industry standards.

So after we understand the cost, we come to the second topic, what factors determine the cost of advertisment promotion?

1. Platform

We need to remember one thing, that is to say, the cost of advertisment promotion is mainly divided into two parts, one is the cost of advertisment writing, and the other is the cost of platform publishing, so the same advertisment is published on different platforms, the price is not the same For example, for a well-known website like Tencent.com, the cost is relatively high, and its main factors affecting the price are weight, influence, popularity and so on.

Another point, if we choose some websites that are not very well-known, then the corresponding promotion costs are not very high, about 100 yuan. This depends on the platform. If the budget is sufficient, it is recommended to publish some well-known platforms. If our budget is not sufficient, it is recommended to publish some unknown platforms, but it is strongly recommended to publish more. This is called spreading fish and getting more exposure.

2. Service

The service quality of different platforms is also different, so we still need to choose a reliable service provider when selecting soft articles to publish. Some platforms have a targeted review and release after publishing, and the service quality is relatively high. Therefore, high prices naturally have high prices. Some small platforms basically have no service quality. Therefore, for the sake of "convenience" in the future, we recommend choosing some platforms with good service quality, such as Wukong.

Therefore, we must figure out what expenses are included in the promotion of soft articles, and we also need to comprehensively consider which one to choose? All in all, the price of soft article promotion is high or low, we can choose according to our actual situation, we must not be greedy for petty cheap, want to spend very little money to do the best promotion, basically this is impossible to achieve, it is recommended that the boss is in When choosing soft article promotion, in addition to choosing some well-known platforms, you also need to find a professional writing platform, such as Wukong writing platform

I hope the above content will be helpful to some business owners. If you don't know how to correctly choose some soft articles to promote, you can also consult the editor. If you want to know more, you are welcome to exchange and consult with questions about soft articles.