Start TikTok viral marketing from 0: the official gives 3 strategies
TikTok is a powerful platform for users and creators around the world to express their creativity and uniqueness, where people create, share and reap joy. If the brand can participate in it and create a "virus", it will not only become a part of popular culture, but also firmly grasp the hearts of users and achieve marketing goals.
Recently, TikTok launched an official tutorial on its business blog, which teaches brands how to create popular videos and go viral on its platform. We share it, hoping to help overseas brands get more TikTok marketing inspiration and improve TikTok marketing level.
1. Step 1: Clarify the Importance of TikTok Marketing
Why should brands do TikTok marketing? There is no doubt that it comes from TikTok's huge user base and super influence.
As of January 2022, TikTok has a total of 1 billion active users, each of whom consumes an average of 850 minutes per month on TikTok. Not only that, 167 million TikTok videos are seen every minute on the Internet, and the exposure opportunities for brands on TikTok can be imagined.
In addition to these platform data, TikTok also provides user preferences for TikTok content and branded content on the platform in its latest article:
At the same time, this user experience and cognition are also supported by corresponding data performance:
2. Step 2: Know the TikTok Rules
Before entering the "game", it is the most basic thing to figure out the rules of the game. When creating branded content, TikTok provides the following ground rules to help brands better create viral videos.
3. Step 3: Make full use of the resources provided by TikTok itself
In order to help brands better create and reach users on the platform, TikTok provides many native and very helpful platforms and tools. Through these tools, brands can grasp more popular trends, topics, and creators on the platform, and check the success stories of other brands at any time. They are good tools that every TikTok marketer should master:
1. TikTok Creative Center:
TikTok Creative Center is an open creative platform officially provided by TikTok. It covers 3 major sections and 6 major types of content that brands need to get inspiration for viral marketing and creation. They are:
Trend Discovery: Top Songs, Top Topic, Top Creators, Top Videos
Top Ads: Which Brands' Ads Are Having Success on TikTok
Case Study: Breaking Down Specific TikTok Brand Marketing Cases for Inspiration
2. TikTok Commercial Audio Library:
TikTok officially provides an audio library that can be used for commercial purposes, which is divided according to the four dimensions of theme, type, mood and age.
3. TikTok creator market:
Cooperating with creators on TikTok has become an important means for brands to quickly establish contact with target users. By cooperating with creators, brands can more accurately use a more "TikTok" way to convey their brands, so TikTok officially also built a "TikTok". Creators Market” to help brands better choose creators that are more suitable for them. It is classified according to the creator's content style, location, viewpoint, etc., and there are also screening dimensions such as fans and preferences.
Creators on TCM need to submit their own applications, and only when they join the TCM platform will they be searched and connected. Therefore, if brands want to know about some creators who have not signed up with the TCM platform, they can conduct further searches through the tool FindInfluencer.
Epilogue
Now is the best time for any brand looking to start marketing on TikTok. Whether you have a TikTok account or not, by researching popular content, finding suitable creators to cooperate, and making full use of TIkTok tools for material production and delivery, it can help you quickly open a wave of TIkTok combos with viral marketing potential. If you want to learn more about TikTok marketing, you can continue to pay attention. We will combine more data and cases to provide social media marketing services and support for Chinese brands going overseas.